Perplexity Optimisation Services
Perplexed on how to rank in LLMs? Let us help.
Perplexity Optimisation Agency Melbourne
Be Seen Where Your Customers Search
If your SEO strategy is still focused on traditional keyword targeting, you’re already missing the mark on how modern users browse the web. As the rise of answer engines like Perplexity AI and ChatGPT draw on brand-wide, concurrent information to serve these search needs best, nimbl helps you meet your customers no matter where they’re actively searching.
Our Perplexity AI SEO services are designed to position your brand where your audience is actually searching. Traditional keyword rankings still matter, but we also help your business show up where customers are now asking more questions -through real-time answers, citations, and visibility across AI-powered search tools.
Are There Best Practices in Perplexity SEO?
Perplexity works differently to traditional search. It scans the web and delivers direct answers, clearly showing where each source comes from.
Optimising for Perplexity needs to inform, earn trust, and be visible to AI models sourcing high-quality information. Our process includes:
- Structured content that answers clear questions and supports deep granular queries
- Cited sources that help Perplexity validate your content and include it in generated answers
- Semantic optimisation to match natural language queries used in AI search
- Accurate longtail keyword mapping based on natural language queries
- Ongoing performance analysis to track citations, visibility, and AI engagement
Credibility has always been key in SEO, but while Google uses index-based signals to evaluate helpful content, LLMs like Perplexity assess value differently.
We focus on building a strong brand presence across the platforms that matter most – keeping you visible in the digital spaces where attention lives.
Breaking Down Perplexity Optimisation Services:
Perplexity operates as an answer-first engine that draws on direct, cited responses as an imperative; it must actively search the web, as part of its default pathway.
Optimising for Perplexity needs to inform, earn trust, and be visible to AI models sourcing high-quality information. Our process includes:
AI Visibility Audit
From the onset, we explore the factors that position your brand best to be surfaced on LLM's like Perplexity; what's being done well and what opportunities we have to improve visibility.
Though grounded by similar functions, no two AI search platforms are identical. Whether your website is in need of a stronger content strategy to drive overview citations in Google, a site structure overhaul to better inform your ChatGPT (< is this meant to say Perplexity?) characterisation and more, we let the insights from our audit guide the needs of your AI SEO campaign.
Research Driven
SEO has moved beyond just focusing on specific keywords. The current tools and platforms that drive online search are fluent in natural language processing (NLP), making copy with the ebb and flow of human cadence much more desirable; written for humans, by humans.
We explore applicable longtail keywords, ensuring that the content of your online assets are backed by market-driven data, yet slot naturally into the lingo of your brand and industry.
Informed and Credible Content
As we've mentioned before - in the immediacy of its users' best interests, generative platforms tend to seek well-researched, up-to-date information as a core sign of credibility.
We ensure that your websites tone of voice and digital content are contemporary and rich in data; from well-placed anchor texts toward reputable sources, to industry-corroborated statistics and multimedia that keep your content as value-driven as possible.
Brand Signalling
Building contextual consistency is pre-eminent to a site that signals topical authority, in the eyes of an LLM platform.
Built on our initial semantic keyword research, we identify themes that are most peripheral to the interests and needs of your relevant audience. This informs all facets of strategy that we employ, whether in the value messaging of our cross-channel content, relationships with cited websites, hierarchy of webpages on your site and more.
Technical Optimisation
A great set of content won't mean much if it isn't able to be read accessed by generative platforms in the first place.
We ensure that the technical foundations of your site are sound, so that your prompt-ready content is placed easily to be discovered by the platforms you want. From site speed to ensure efficient crawling, to on-page element hierarchy to establish what your content means, we'll keep the bedrock of your site AI-ready.
Citation Building
A consistently searching platform means an online presence that isn't limited by time to develop its profile of trustworthiness and reputation.
We take a look at how your brand is looked at and understood across the web, and how this fits with the way other sites point to your brand.
NAP placements, citations, articles, brand mentions and more are involved in our management here.
Why work with us?
Consider us not just a service but an extension of your team – bolting on as dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We eat, sleep and breathe AI. We stay on top of the latest updates in the industry, and ensure that your campaign is always using best practice strategies.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Isaac Wiles
SEO Specialist
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64​ cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
Brands we’ve proudly worked with
What our happy SEO clients have to say
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
You might be wondering...
How is Perplexity Different from ChatGPT?
Perplexity currently operates as a real time, search connected answer engine. It actively searches the web and synthesises information into direct responses, supported by clear citations.
ChatGPT, by comparison, is designed as a conversational AI. While it can access the web in some contexts, its responses are still largely shaped by its underlying training data unless browsing is explicitly enabled.
Both tools can provide high quality answers, but the key difference today is how they source information. Perplexity places a strong emphasis on up to date, verifiable answers with citations, whereas ChatGPT may not always reflect the latest information without active web access.
What Helps Content Get Cited In Perplexity?
Clear structure, factual accuracy, topical authority and well sourced information increase the likelihood of being referenced in AI generated responses.
We help our clients tick all of these boxes and more!
Do I Need New, Specific Content To Appear In Perplexity?
Not always. Existing content can often be improved through clearer formatting, stronger topical focus and better alignment with common questions.
Do You Optimise For Other AI Models?
Yes. We help brands improve visibility across leading large language models and AI driven search experiences, including ChatGPT, Google AI Overviews, Microsoft Copilot and similar platforms.
What Is Perplexity SEO?
Traditional SEO targets rankings in search results, while Perplexity SEO prioritises content clarity, authority and trust so it can be used directly in AI answers.
Does Perplexity SEO replace Google SEO?
No. The fundamentals overlap, but Perplexity SEO complements traditional Search Engine Optimisation by optimising content for answer based discovery.
Is Perplexity SEO Only relevant for tech brands?
Not at all. Any business that relies on visibility, trust or expertise can benefit from being referenced in AI generated answers.
How Long Does It Take To See Results?
As with most SEO efforts, results vary, but improvements are usually tied to how quickly content quality and relevance are strengthened.
Our thoughts & updates
In the fast-moving digital world, our team is constantly upskilling and keeping abreast of all the latest changes in the SEO world.
Take a look at some of our latest posts to see what we have to say, and learn about what’s new.
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- Stuart Zekulich
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