+85%
Increase in estimated searches around 'cabello shoes' Jan 2024 vs Jan 2022 (start of engagement)
+1,114%
Higher organic monthly search compared to europacificfootwear.com.au (last 12 month average)
0 to 5,000+
Cabello.com.au started with zero SEO presence, and now has an estimated 5,403 keywords ranking inside Google's top 100, with 804 keywords estimated in the top 10.
How did we help Cabello?
Europacific Footwear is renowned across Australia as a leading supplier of premium comfort footwear from international brands. Founded in Melbourne in 1990, they serve as a one-stop shop for retailers seeking top international quality and style at excellent value.
nimbl was engaged to help Europacific Footwear grow their primary brand ‘Cabello Comfort’ shoes in the organic search market and boost brand awareness for not only consumers but retailers.
Stepping up to the competition
Europacific Footwear were in a unique situation where they had a key decision to make around building the Cabello brand on a new website, or utilising the authority of the current ‘parent’ company site. Luckily, our experience and expertise helped them make a decision which was going to benefit them most long term.
Partial Site Migration
We recommended establishing the Cabello brand on its own separate domain, recognising that starting from scratch was the best long-term strategy. We supported the transition by implementing best practice SEO on the new site, migrating existing Cabello content from the parent company's website, and setting up permanent redirects.
Tailored SEO Strategy
In-depth keyword research kicked off our SEO campaign, closely followed by site architecture optimisation work. This effort led to the creation of a more granular catalogue experience based on popular search patterns. We also recognised the opportunity to leverage from the existing database of retailers, and give them their own 'stockist' page which could be crawled and indexed by search engines.
So how did we fare?
Our SEO efforts so far to date have been a massive success, just check out SEMrush if you don’t believe us!
We have built a solid foundation of organic traffic that has continually improved month in month out, and dramatically boosted the brand awareness of Cabello in the marketplace.
+85%
Increase in estimated searches around 'cabello shoes' Jan 2024 vs Jan 2022 (start of engagement)
+1,114%
Higher organic monthly search compared to europacificfootwear.com.au (last 12 month average)
0 to 5,000+
Cabello.com.au started with zero SEO presence, and now has an estimated 5,403 keywords ranking inside Google's top 100, with 804 keywords estimated in the top 10.
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
