AI SEO Services
The way people search has changed, and your strategy needs to change with it.
AI is permanently changing how people seek out information.
Search is moving from single keywords to layered questions. Users compare, refine and ask follow-ups. Algorithms reward content that matches intent, is clear, and authoritative, and underpinned by keeping UX front-of-mind.
It’s imperative businesses are proactively adapting to the way their customers are searching. Large Language Models (LLMs), and AI overviews reward clear answers, strong structure and trustworthy sources. As search evolves, signals shift, so businesses need to understand the changes and adapt their strategy accordingly.
What is AI SEO and AI Search Optimisation?
AI has seamlessly slipped into daily life, helping make tasks quicker and easier. It learns from data to generate answers, so users turn to LLM’s like ChatGPT, Claude, Perplexity and DeepSeek – in addition to Google’s AI Overviews – to show machine-written summaries.
Seeing fewer clicks from search even when rankings look fine? AI SEO is the practice of optimising your site so it is selected, cited and surfaced in AI-generated answers across tools like Google’s AI Overviews, ChatGPT, Perplexity and others. It focuses on how these systems find, assess and summarise content, so your pages are recognised as relevant and trustworthy.
Rather than ten blue links, users see synthesised answers on these tools, often condensing the user journey into a one-stop shop. This shift demands a new approach to visibility: one that considers how generative platforms source, select and summarise content, and optimising for relevance just as much as reference.
Our AI SEO services helps brands stay visible in these emerging search environments. We optimise your content and technical setup to have your digital footprint be surfaced in AI-generated responses, while maintaining alignment with search engine best practices.
Optimising for AI Search
When it comes to clear factors that Google’s AI overviews and other answer engines regard most, our strategies make a baseline focus on:
- Intuitive Technical Site Architecture
- A Sound Understanding of How Generative Platforms Crawl Websites
- Clear Content Hierarchies
- Well-Structured On-Page Elements
- Credible Sourcing and Citations
- Ensuring All SEO Fundamentals Are Being Observed At A Best Practice Standard
Like the type of information that AI platforms favour, there’s no fluff in how we report.
You see the work, the why behind it, and the impact on your site in plain language.
We optimise for your customers first. Clear journeys, fast pages and readable content help users, and they also help Answer Engines understand and trust your site. Those engines are simply another channel where your audience spends time.
Breaking down our process of AI SEO for you:
We combine proven SEO fundamentals with what AI systems value: clarity, credible sourcing and strong structure. The goal is simple, make your pages easy to find, cite and trust.
No templates. We work from clear pillars, but the priorities, scope and execution reflect your business goals, resources and timelines.
Longtail Keyword Research
AI search lends itself to long-tail, highly specific queries. People expect bespoke, accurate answers when they ask Google or LLMs such as ChatGPT. That means planning beyond core service terms, covering the real questions and tasks your customers have. Our AI search specialists conduct in-depth keyword research that places your keywords as closely as possible to the search lingo of your ideal users.
Topical Clustering & Mapping
AI search tools do not just follow links. They assess how pages relate by topic and meaning. So we build clear topic pillars, link related pages, and map each page’s role. This structure signals authority and helps engines understand your content.
Rich Content Development
More than ever, platforms are looking for unique, well-written content that addresses a searchers query or need. Our role is to ensure your business stands out from the saturated sea of thin content on the web. Our SEO copywriting guidelines look to maximise the value your brand communicates, while ensuring your content meets best-practice standards.
Technical Audit & Groundwork
From the onset, it's fundamental that Google and crawlbots are able to appropriately access your site's content in the first place. Ensuring that a comprehensive XML sitemap , robots.txt file, page breadcrumbing, indexation and more have been well maintained are part-and-parcel of our assessment.
Brand-Wide Digital Footprint
Establishing trust from the eyes of AI platforms like ChatGPT needs to take a brand-wide digital presence into account. Social media assets, Google My Business profile, accurate Name/Address/Phone (NAP) placements and more are key to the conversation here.
Platform-Specific AI SEO
The varying AI platforms in the market can make processes of generative search optimisation overwhelming for many. Our expertise across Google's AI overviews, ChatGPT, Gemini and more allows us to diversify our strategy for you that suits the nuances of each.
Our AI SEO services
Great AI search optimisation is built on the foundations of first-class SEO optimisation. From there, we audit your site, design AI-conscious hierarchies, produce clear FAQs and short answers, bring in other SEO services where pertinent, and support everything with detailed, insight driven reporting that proves impact on your business’s bottom line.
SEO & AI Auditing
Being visible on traditional search engines, first and foremost, is the prerequisite to surfacing on any AI generative platform.
Our mix of on-page, off-page and technical auditing highlights the factors we’ve identified with the most influence on an SEO profile; ensuring that your signalling is in tip-top shape to be surfaced by generative platforms and answer engines, alongside taking stock of pages already performing well in these spaces.
FAQ's and Short Form Content
Search journeys are often condensed into a single conversational prompt, so your content must answer clear, high-intent questions quickly. Short FAQs and concise pages make your resources snippable, well structured and easy for systems to surface.
Signals Users Trust
AI generative platforms favour original, authoritative content over broad summaries or scraped information. Prioritise first-hand insight, clear evidence and expertise.
Show real experience. Case studies, project write-ups and portfolios demonstrate how you work and the results you deliver. These formats build trust, which is essential in industries where credibility drives decisions.
AI-Conscious Hierarchies
Across generative platforms in popular use, it’s clear that being easily viewed and consumed is a gateway factor to being snipped or cited as a viable source of information.
Whether it’s the composition of your metadata and tags, organisation of on-page elements or structuring of written content over short and long form, we keep all consumable areas of the site clear-cut and distinct.
AI Driven Data & Insights
Taking advantage of tools on the forefront of the search generative experience (eg. SEMRush’s Google AI overview and AI citation referral traffic), as well as automation tools allowing us to collate behavioural information, we’re able to make data-driven decisions with minimal lag to genuine user reactions in the market.
Other SEO Services
With over a decade of skin in the game, our experience in SEO strategy have brought home a host of great SEO results for many of our clients over a wide range of industries. From SEO audits isolating factors we’ve highlighted over the years, to scaling sites for a worldwide presence, explore for more on our suite of SEO services below:
Why work with us?
Consider us not just a service but an extension of your team – bolting on as dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64​ cost per lead
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
Brands we’ve proudly worked with
What our happy SEO clients have to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
You might be wondering...
How do AI overviews affect SEO?
AI overviews have transformed the user search journey into only 1 or 2 steps – querying Google with a highly intentional prompt, with a direct answer and further features for engagement if necessary.
This changes the way we think about traditional SEO metrics – clicks, impressions and lead generation are an entirely different ball game now, as we recontextualise what it means to build organic online visibility for brands today.
How do you optimise for AI search?
At its core, optimising for AI search builds on what’s already effective with a high-performing SEO strategy; ethical, white hat practices that position your brand as a strong, authoritative voice in your respective industry.
E-E-A-T signals align closely with how AI platforms and Google judge quality. We help your business focus on where you can improve. This could come in the form of publishing more customer resources, demonstrating your industry expertise, as well as keeping your technical architecture clean and consistent. Together, these make it easier for systems to find, understand and trust your site.
How much does AI SEO cost?
There’s no one-size-fits-all price for our AI SEO services; it varies based on competition, your objectives, and the initial state of your site. We tailor our approach to fit your unique needs and goals. If you’re not exactly sure what your goals are, get in contact with us and we’ll help find a plan to fit your needs.
What is Answer Engine Optimisation (AEO)?
AEO refers to the ability of Google, Gemini, ChatGPT and other generative chatbots to deliver curated, synthesised answers without the need to conduct multiple clicks, view multiple sites and webpages before reaching the solution users need.
SEO vs AEO vs GEO?
Search Engine Optimisation (SEO)
SEO is the practice of improving your site’s structure, pages and content so search engines can understand, rank and show it to the right people. It aligns with known ranking factors and user intent to grow qualified visibility.
Answer Engine Optimisation (AEO)
AEO is a focused subset of SEO. It targets how answer engines, including Google’s AI Overviews and other AI platforms, select and present direct answers. The aim is to make your content easy to extract, cite and trust for specific questions.
Generative Engine Optimisation (GEO)
GEO looks at how generative systems such as ChatGPT, Claude, Gemini and Perplexity read, evaluate and combine information from the web. The goal is to shape those outputs by providing clear structure, strong evidence and signals that establish your content as a reliable source.
Is AI Search More Important than SEO?
As we see it, it shouldn’t be AI search versus SEO. Both matter for ensuring that your business is discoverable through organic search, and both need to play a pivotal role any digital marketing strategy going forward.
Our thoughts & updates
In the fast-moving digital world, our team is constantly upskilling and keeping abreast of all the latest changes in the SEO world.
Take a look at some of our latest posts to see what we have to say, and learn about what’s new.
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- Matthew Song
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