SEO Copywriting
We create content that clicks, placing high-quality, user-focused material at the core of every SEO campaign.
Let’s talk content. It’s a cornerstone of SEO, central to driving visibility and engagement. Our approach to content is guided by the latest Google guidelines, advocating for high-quality, value-driven pieces that’s main purpose is to resonate with users and answer their questions. Our content will always be designed to demonstrate expertise, authority, and trustworthiness (E-E-A-T), and perfectly align with user intent. This approach lends us to ensuring that your content can draw in new users and position your site in front of the right audience.
Gone are the days of keyword stuffing and thin content – we’re all about creating pages that are as SEO-savvy as they are engaging. Our SEO content services aren’t a one-and-done solution. We don’t believe in churning out a few pieces and calling it a day. Instead, high-quality content is always done thoughtfully as part of our broader SEO strategy. This is an ongoing journey, a continual service to keep your site relevant, authoritative, and, most importantly, visible to those who matter most to your business.
We make every word matter
Content sssessment
To begin our content joruney, we examine your site's existing content. This is done to study what's working well and what's not, comparing this content against key SEO terms relevant to your business. You can provide us with these terms, or we can dig them up ourselves through comprehensive research.
Strategy development
Next, we plot out the content requirements needed to beef up your SEO strategy. This involves a thorough review of your existing target keywords, or pinpointing fresh keywords to target. Our goal? To make sure we're informing you of the best site architecture recommendations to enhance your site's reach.
Content planning & creation
Once we know what new pages we need, we'll create detailed content briefs that include a mock-up of the page structure, giving you a clear outline of what's required. You can take the reins from here and write the content yourself, or if you'd prefer, we're on hand to take care of the content writing ourselves.
Final touches
The last step is all about refinement. We work together to tweak and fine-tune the content, ensuring it perfectly captures your brand’s voice and message. After you give the final nod, we'll go ahead and publish it on your site.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords