SEO Copywriting
We create content that clicks, placing high-quality, user-focused material at the core of every SEO campaign.
Let’s talk content. It’s a cornerstone of SEO, central to driving visibility and engagement. Our approach to content is guided by the latest Google guidelines, advocating for high-quality, value-driven pieces that’s main purpose is to resonate with users and answer their questions. Our content will always be designed to demonstrate expertise, authority, and trustworthiness (E-E-A-T), and perfectly align with user intent. This approach lends us to ensuring that your content can draw in new users and position your site in front of the right audience.
Gone are the days of keyword stuffing and thin content – we’re all about creating pages that are as SEO-savvy as they are engaging. Our SEO content services aren’t a one-and-done solution. We don’t believe in churning out a few pieces and calling it a day. Instead, high-quality content is always done thoughtfully as part of our broader SEO strategy. This is an ongoing journey, a continual service to keep your site relevant, authoritative, and, most importantly, visible to those who matter most to your business.
We make every word matter
Content sssessment
To begin our content joruney, we examine your site's existing content. This is done to study what's working well and what's not, comparing this content against key SEO terms relevant to your business. You can provide us with these terms, or we can dig them up ourselves through comprehensive research.
Strategy development
Next, we plot out the content requirements needed to beef up your SEO strategy. This involves a thorough review of your existing target keywords, or pinpointing fresh keywords to target. Our goal? To make sure we're informing you of the best site architecture recommendations to enhance your site's reach.
Content planning & creation
Once we know what new pages we need, we'll create detailed content briefs that include a mock-up of the page structure, giving you a clear outline of what's required. You can take the reins from here and write the content yourself, or if you'd prefer, we're on hand to take care of the content writing ourselves.
Final touches
The last step is all about refinement. We work together to tweak and fine-tune the content, ensuring it perfectly captures your brand’s voice and message. After you give the final nod, we'll go ahead and publish it on your site.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
Brands we’ve proudly worked with
What our happy SEO clients have to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
You might be wondering
How frequently should I update my site with new content for SEO?
Our recommendation is always to focus on creating the best content you can, as often as you can. It’s an old adage, but it remains true – we aim for quality over quantity. We understand that producing high-quality content does take more resources, but it’s about making every piece count rather than churning out content for content’s sake.
What's the ideal word count for SEO content?
While some studies suggest that longer content often ranks well, we’d encourage you to frame your thinking in delivering relevance and purpose in every line, not focusing on just meeting a word count. For a rough guide on how many words you should be aiming for, look at the top pages for your topic to gauge a ballpark figure. We always recommend prioritising satisfying your user’s intent efficiently and effectively over hitting a specific number of words.
How often should keywords be mentioned in the content?
Long gone are the days of keyword stuffing. Today, SEO content is all about natural readability and providing value. Keywords should fit naturally into your content, rather than overusing them and disrupting the reader’s experience.
Do you use AI for content writing?
We don’t rely on AI to write our content from scratch, but we have used it for research, content ideation, and page structure analysis. We will always endeavour to use all tools available to create the best possible content for you.