Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
AI SEO
Law Firm SEO: Tips on AI Visibility, SEO and More
Key Highlights Legal content falls under Google's YMYL classification, meaning trust, accuracy and demonstrated expertise carry more weight than in…
AI SEO
Google Announces AI Impression Data is Coming to Search Console
TL;DR Google has announced dedicated Search Generative AI performance reports in Search Console For the first time, site owners will…
AI SEO
Google Publishes First Guidlines On Optimising For AI Search
For the first time, Google Search has published a guide on how to optimise for generative AI search. There's been…
AI SEO
A Review of Sydney SEO Conference 2026
Sydney SEO Conference 2026 Speaker By Speaker Breakdown At nimbl, we love a conference. More acutely, we love to learn.As…
AI SEO
Insights from the Microsoft guide to AEO & GEO
In the first week of 2026, digital marketers still working through the holiday period were treated to a particularly interesting…
AI SEO
A Review of Ahrefs Evolve 2025
Ahrefs Evolve 2025 Speaker By Speaker Breakdown As a digital marketing agency based in Melbourne, Australia, truly upper echelon SEO…
How to Improve Your Organic Visibility on Google Shopping
What Is Google Shopping? Google Shopping is a tool that simplifies the way we discover and compare products from multiple
A Step-by-Step Guide to Verifying Your Site’s Indexing on Google
What does it mean for a site to be indexed by Google? Google’s index acts like a giant library of
What Is A Keyword?
Let us guess, you’re trying to navigate your way through digital marketing for the first time and you keep hearing
Why Customers Drop Off: Understanding Purchase Journeys and Reducing Cart Abandonment in eCommerce
In the world of eCommerce, getting someone to your website is only the first step. Getting them to convert is
SEO Automation in 2024: The Do’s and Don’ts
In the dynamic world of digital marketing, automation and AI have significantly impacted the SEO industry since the release of
A Review of Sydney SEO Conference 2026
Sydney SEO Conference 2026 Speaker By Speaker Breakdown At nimbl, we love a conference. More acutely, we love to learn.
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering
Can You Have A Google Business Profile At A Shared Co-Working Space?
Shared coworking spaces have become ever-popular over the past few years (an unknown concept a decade ago) and have changed
Creative Limitations On Google Ads
Google is the world’s leading search engine. Want to find information on something? Google is the first port of call.