3X
increase in Online Revenue
+35%
YoY increase in New Users
+135%
increase in Top 3 keyword ranks
nimbl carried out a highly-detailed, comprehensive digital audit which uncovered major SEO opportunities across a wide range of on-page and off-site factors. The team delivered a detailed, high-impact action plan which resulted in a significant uplift in organic search, and therefore revenue – with the client reporting a threefold increase across their businesses.
How did we help Store DJ?
StoreDJ is a leading retailer of specialist audio and lighting technology for DJs, musicians, events and more. In addition to 5 stores nationally, StoreDJ was a high-performing online retailer with significant monthly revenues generated via their website.
A major source of revenue was Organic Search on Google. With a dedicated in-house team, StoreDJ had a long-term SEO strategy in place with good results. However, despite their technical resources, StoreDJ felt there was opportunity still left to unlock.
The team at StoreDJ engaged nimbl to conduct a full audit of their digital marketing performance, and devise an actionable plan for their in-house team to execute.
A comprehensive ecommerce SEO audit
nimbl conducted a thorough analysis of StoreDJ’s entire digital marketing strategy. With a key focus on factors impacting upon search performance, we delivered a comprehensive audit and action plan which provided their in-house team with easy-to-implement tasks – all prioritised in terms of impact and importance.
Our audit covered areas such as search engine accessibility, technical analysis, on-page optimisation and structure, content strategy, tactical quick-wins, link health and review, and additional traffic growth opportunities. The nimbl team presented the findings of the audit to StoreDJ’s in-house team, with the actions quickly and easily implemented to great effect.
Since implementation StoreDJ have experienced consistent growth in traffic and revenue from Organic Search. As a result of our work, the parent company of StoreDJ, Soundbay Pty Ltd, engaged nimbl to conduct a similar audit of the newly-acquired Mannys brand. Our results were even more impactful, as detailed by the team in the below testimonial.
Clear actions which increase revenue
Post-implementation of the clear audit findings presented by nimbl, the organic performance of Store DJ (and also Mannys) saw significant gains.
This resulted in a notable uplift in search visibility, and therefore new users.
The quality of these users translated into new sales, where a threefold increase in online revenue was generated.
3X
increase in Online Revenue
+35%
YoY increase in New Users
+135%
increase in Top 3 keyword ranks
What our client has to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
