Search Engine Optimisation
At nimbl, we craft SEO strategies that are as unique as your business, making sure your product or service reaches the right audience.
We’re aware of the pressures businesses are facing. Getting noticed can be challenging when every business is vying for space in a crowded digital landscape. The game has changed; it’s no longer about who shouts the loudest, but who can best navigate the digital world. That’s where the power of precise digital marketing steps in. It helps your business cut through the noise and ensures you’re discovered by the right audience.
So, what sets us apart as an SEO agency? Our bespoke strategies are more than just plans on paper – we want to understand your business inside and out, so we can provide tailored solutions to your specific problems.
Our clients enjoy direct access our team of dedicated SEO specialists, giving you a personalised journey from start to finish. We’re all about driving the results that matter to you, and every strategy is tailored to deliver a genuine return on investment.
There is no outsourcing here, everything we do is done in-house, maintaining crystal-clear transparency. By sticking to the latest Google standards and guidelines, we ensure that your business not only ranks but thrives long term. At the end of each month, we deliver a detailed report with all your key SEO KPIs – because at nimbl, we believe in clear communication and tangible results.
A proven process tailored for you
Refined from decades of experience, our effective SEO processes underpin our strategies that are uniquely tailored for each business we help grow online.
Just like the businesses we work with, no two SEO strategies are the same.
Keyword research
Our keyword research is the building block all other SEO work will builds off. We go beyond the basics, conducting an in-depth analysis to identify both broad and niche keywords, specific to your business. This ensures they always align with the correct intent of your customers. This meticulous process helps drive qualified traffic, and makes sure the right people find your website.
Keyword mapping and site architecture
After pinpointing the right keywords, we work to align your site's structure and architecture. By mapping each cluster of keywords to a specific URL, we enhance your site's chances of ranking effectively. Our team then shifts to optimise your site, focusing on both on-page and off-page factors to make sure your website is Google and user-friendly.
Content development
Our content strategy is crafted with a sole purpose: engage and convert. We produce content that has experience, expertise, authority, and trustworthiness (otherwise known as EEAT) which follows the golden rules of creating quality content that follows the guidelines set out by Google. This ensures your site offers valuable, reader-driven information that also ranks well in search results.
Technical audit
Our technical audits are thorough, and aimed at making your website as efficient as possible. We identify and fix common issues like broken links, duplicate content, missing meta descriptions, slow page speed, and crawl errors, paving the way for a smoother, more SEO-friendly site.
Link building
Our link-building efforts are ethical and innovative, focusing on acquiring backlinks from relevant and authoritative sites. This not only boosts your domain authority but also supports your overall SEO strategy.
Ongoing maintenance and Improvement
SEO work is never done. It’s an ever-changing industry that requires regular reassessment. We are constantly looking at ways to develop new practices and stay ahead of the game. Partnering with us means you get continuous support and monitoring of your website's performance. We're always on the lookout for new ways to optimise and improve, making sure your SEO strategy remains effective and up-to-date.
Our SEO services
Delivering success through Search Engine Optimisation involves a range of tactics, from advanced technical initiatives through to industry-specific opportunities. Some of our SEO services include:
SEO Auditing
Our industry leading SEO auditing goes beyond the surface with an exhaustive 120-point checklist, ensuring every aspect of your site is correctly optimised for search engines. This deep dive helps uncover and rectify issues that could be impeding your rankings, setting the stage for enhanced online performance.
Ecommerce SEO
The extensive experience of the SEO team is on full display with an unparalleled understanding of popular ecommerce CMS platforms, such as Shopify, WooCommerce (WordPress), and Magento among others. Our ecommerce SEO strategies are created to keenly navigate the complexities of online retail, ensuring your products stand out in a crowded market.
Penalty Recovery
While true manually enforced Google penalties are rare, algorithm changes can significantly impact your site’s visibility. Our ‘Penalty Recovery’ service focuses on identifying and adapting to updates that might have affected your site and implementing strategies to regain and improve your rankings.
Site Migrations
Transitioning to a new platform or design can be daunting for businesses, but our team provides a steady hand at the wheel to make sure your site migration is smooth and done in an SEO-friendly manner. Not only do we aim to retain your existing SEO value, but we also help identify opportunities to enhance it, ensuring a seamless transition with improved performance.
SEO Content
Our approach to SEO content is both innovative and data-driven. By utilising AI to inform the structure and development of our content, and analysing top-performing pages within search engine results, we create content that not only appeals to your audience but also aligns with search engine best practices.
Other SEO Services
We are experts across a wide range of SEO tactics, that can be applied to help your business succeed online. Some of our other specialisations include, but are not limited to;
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings