Search Engine Optimisation
At nimbl, we craft SEO strategies that are as unique as your business, making sure your product or service reaches the right audience.
We’re aware of the pressures businesses are facing. Getting noticed can be a real challenge with every business vying for space in a crowded digital landscape. The game has changed; it’s no longer about who shouts the loudest, but who can best navigate the digital world. That’s where the power of precise digital marketing steps in, helping your business cut through the noise and be seen by the right audience.
What sets us apart as an SEO agency? Our bespoke strategies are more than just plans on paper – we want to understand your business inside and out, so we can provide tailored solutions to your specific problems.
Our clients enjoy direct access to the dedicated SEO specialists, ensuring a personalised journey from start to finish. With every strategy tailored to deliver a genuine return on investment, we’re all about driving the results that matter to you.
Everything we do is done locally, maintaining crystal-clear transparency – there are no overseas mysteries here. By adhering strictly to the latest Google standards and guidelines, we ensure that your business not only ranks but thrives long term. At the end of each month, expect a detailed report with all your key SEO KPIs – because at nimbl, we believe in clear communication and tangible results.
A proven process tailored for you
Devised from decades of experience, our effective SEO processes underpin our strategies that are uniquely tailored for each business we help grow online.
No two SEO strategies are the same.
Keyword research
Our keyword research is the building block that all other SEO work will build off. We go beyond the basics, conducting an in-depth analysis to identify both broad and niche keywords tailored to your business, ensuring they always align with the correct intent of your customers. This meticulous process helps in driving qualified traffic, and making sure the right people find your website.
Keyword mapping and site architecture
After pinpointing the right keywords, we align your site's structure accordingly. By mapping each cluster of keywords to a specific URL, we enhance your site's chances of ranking effectively. Our team then optimises your site architecture, focusing on both on-page and off-page factors to make sure your website is both Google and user-friendly.
Content development
Our content strategy is crafted with a sole purpose: engage and convert. By producing EEAT-friendly content that complies with Google's latest guidelines, we ensure your site offers valuable, reader-driven information that also ranks well in search results.
Technical audit
Our technical audits are thorough, and aimed at making your website as efficient as possible. We identify and fix common issues like broken links, duplicate content, missing meta descriptions, slow page speed, and crawl errors, paving the way for a smoother, more SEO-friendly site.
Link building
Our link-building efforts are ethical and innovative, focusing on acquiring backlinks from relevant and authoritative sites. This not only boosts your domain authority but also supports your overall SEO strategy.
Ongoing maintenance and Improvement
SEO work is never done. It’s an ever-changing industry that requires regular reassessment. We are constantly looking at ways to develop new practices and stay ahead of the game. Partnering with us means you get continuous support and monitoring of your website's performance. We're always on the lookout for new ways to optimise and improve, ensuring your SEO strategy remains effective and up-to-date.
Our SEO services
Delivering success through Search Engine Optimisation involves a range of tactics, from advanced technical initiatives through to industry-specific opportunities. Some of our SEO services include:
SEO Auditing
Our industry leading SEO auditing goes beyond the surface with an exhaustive 120-point checklist, ensuring every aspect of your site is correctly optimised for search engines. This deep dive helps uncover and rectify issues that could be impeding your rankings, setting the stage for enhanced online performance.
Ecommerce SEO
The extensive experience of the SEO team is on full display with an unparalleled understanding of popular ecommerce CMS platforms, such as Shopify, WooCommerce (WordPress), and Magento among others. Our ecommerce SEO strategies are created to keenly navigate the complexities of online retail, ensuring your products stand out in a crowded market.
Penalty Recovery
While true manually enforced Google penalties are rare, algorithm changes can significantly impact your site’s visibility. Our ‘Penalty Recovery’ service focuses on identifying and adapting to updates that might have affected your site and implementing strategies to regain and improve your rankings.
Site Migrations
Transitioning to a new platform or design can be daunting for businesses, but our team provides a steady hand at the wheel to make sure your site migration is smooth and done in an SEO-friendly manner. Not only do we aim to retain your existing SEO value, but we also help identify opportunities to enhance it, ensuring a seamless transition with improved performance.
SEO Content
Our approach to SEO content is both innovative and data-driven. By utilising AI to inform the structure and development of our content, and analysing top-performing pages within search engine results, we create content that not only appeals to your audience but also aligns with search engine best practices.
Other SEO Services
We are experts across a wide range of SEO tactics, that can be applied to help your business succeed online. Some of our other specialisations include, but are not limited to;
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Isaac Wiles
SEO Specialist
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64​ cost per lead
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
Brands we’ve proudly worked with
What our happy SEO clients have to say
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
You might be wondering
What is SEO, and why is it important for my business?
SEO stands for Search Engine Optimisation. It is crucial for your business as it helps improve your website’s visibility on search engines, driving organic traffic and increasing the chances of attracting potential customers.
How long until I see results?
As every business needs to be treated uniquely, there isn’t a blanket answer to this question. SEO is a long term investment in your business – with several months of work usually required to see any substantial results. However, there can certainly be instances of more immediate SEO impact based on a variety of factors (i.e. domain authority or brand reputation).
How much does SEO cost?
There’s no one-size-fits-all price for SEO; it varies based on competition, your objectives, and the initial state of your site. We tailor our approach to fit your unique needs and goals. If you’re not exactly sure what your goals are, get in contact with us and we’ll help find a plan to fit your needs.
If I stop SEO, will my rankings drop?
Other agencies want you to believe the answer to this is ‘yes’, however we know immediately stopping SEO might not show a drop in rankings right away, thanks to the lasting impact of well implemented SEO practices. However, over time, the lack of updates and ongoing optimisation can lead to a decrease as competitors advance and algorithms change.
Do you build links?
Yes, we focus on building high-quality, organic links because they’re a crucial factor in ranking and should be included as part of any sound SEO strategy. However, ‘black hat’, or spammy link building tactics we completely avoid, as they can have a severe negative impact to the long term performance of your site.
How many keywords do I get?
We’ve moved away from outdated per-keyword pricing models to focus on comprehensive strategies that drive real growth. While we don’t limit you to a set number of keywords, we ensure the scope supports a strong return on investment without overwhelming your content or strategy.
Our thoughts & updates
In the fast-moving digital world, our team is constantly upskilling and keeping abreast of all the latest changes in the SEO world.
Take a look at some of our latest posts to see what we have to say, and learn about what’s new.
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- Isaac Wiles
We’re incredibly proud to be recognised as one of Australia’s select few digital marketing agencies...
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- Hayden Jarred
What does it mean for a site to be indexed by Google? Google’s index acts...
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- Isaac Wiles
On the 27th of May 2024, a report of an online leak emerged that seemed...