$6.64
Cost-per-Lead
15%
Web conversion rate
How did we help Dahua?
Menangle Park, by top-tier Chinese property developers Dahua Group, is an idyllic new masterplanned community situated on the Nepean River in Sydney’s south-west. Set on the backdrop of great open spaces and the river’s edge, Menangle Park delivered the best of both rural and urban living.
The team at Dahua engaged nimbl to play a pivotal role in their lead generation and marketing strategy from day one. Beginning work from pre-release expressions of interest, through to launch, and supporting the long-term releases of their community, nimbl was to deliver cost-effective leads to ensure success.
Supporting the launch of a key project
Responsible for all things digital, nimbl executed a multi-channel strategy including Google Ads, Search Engine Optimisation, and a targeted Remarketing campaign. Reaching qualified prospects through every step of their research and decision-making, nimbl was able to significantly capitalise on the launch of the project, whilst continuing to drive enquiries long-term.
Since the start, we have seen nimbl contribute a majority of leads to the sales team at Menangle Park, playing a vital role in the success of the community.
A pivotal project was supporting the Expressions of Interest phase, when Menangle Park was first introduced to the market. It was important to leverage the launch buzz and ensure the sales team were able to reach qualified prospects.
A successful EOI campaign
As with any major project, the launch proves to be the most pivotal milestone where lead-generation is paramount.
The team at nimbl were able to ensure success for Dahua through a highly-effective campaign that capitalised on this period and drove high volumes of leads at a low cost.
$6.64
Cost-per-Lead
15%
Web conversion rate
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
