SEO Migrations

Move sites without losing traffic. We ensure each transition safeguards your rankings and opens you up to new growth.


Seamless site transitions

Site migration is a critical juncture for your website’s SEO performance. Done correctly, it not only safeguards your rankings but also sets the stage for future growth. We understand the stakes are high; a misstep during migration can drastically undermine your established SEO efforts and negatively affect your business.

Effective site design and robust SEO don’t always align naturally, which is why we engage with all stakeholders as early as possible in the process. By doing so, we illuminate potential SEO pitfalls and forge solutions that don’t compromise on design or visibility. This collaborative approach helps us deliver a balanced outcome that supports your SEO objectives and showcases your brand’s revamped online identity.

Our migration Process

Keep your SEO secure

Undertaking a site migration without losing SEO ground demands a strategic and meticulous approach. We combine expertise with precision to ensure every phase of your migration amplifies your online presence, protecting and enhancing your digital footprint every step of the way.

Project initiation

We start the process by collaborating with you, your web developer and any other stakeholders involved to outline the project scope and key milestones, ensuring everyone is aligned from the vert start.

SEO benchmarking

Before making changes, we make a point to establish a clear baseline by assessing current organic traffic, key non-branded rankings, website speed, and conversion performance, setting the stage for measurable growth.

Technical audit & planning:

Our experienced team compiles a comprehensive list of current and historical URLs, traffic data, and more. This feeds into our strategic planning, influencing the new site's information architecture (IA) to safeguard your organic traffic.

Pre-Launch optimisation:

On the development site, we execute essential SEO tasks—technical crawls, internal linking, content optimisation, and setup of sitemaps, conversion tracking, and analytics.

Launch & redirects:

As launch approaches, we finalise and implement a complete list of redirects, remove any crawler blocks, and perform thorough testing. Post-launch, we ensure all redirects function correctly and Google Search Console is configured accurately.

Ongoing optimisation:

Post-launch, we offer continuous support to monitor crawl errors, page indexing, and address any emerging technical issues, maintaining optimal site performance and SEO integrity.

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Why work with us?

Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.

As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.

We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.

You're not just another client to us; you're a partner we will do everything in our power to help you succeed.

We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.

With our no-nonsense approach, you’ll always understand what we're doing for you and why.

Key members of our SEO team

case studies

Some of our SEO case studies

You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.

Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.

Ready to join them? See how we can help you.
our clients

Brands we’ve proudly worked with