ChatGPT Optimisation Services
Improve brand visibility in the world’s most used AI tool.
Be Seen Where Your Customers Search
As generative AI tools become part of everyday life, they’re changing how people ask questions, explore ideas and engage with content online.
ChatGPT, in particular, has shifted expectations around how quickly and clearly users receive answers.
This has resulted in it becoming a market leader, and by far and away the most popular LLM with more than 750 million weekly active users.
Search habits are changing as a result. Users now spend more time in summarised responses and less time clicking through blue links on a search enginge result page. As this behaviour becomes more common, it marks a change in the way businesses need to think about their online visbility – gone are the days of solely focusing on purely on ranking for specific keywords.
What does it look like to optimise for ChatGPT?
ChatGPT was built from a massive dataset, powering a model with over 1 trillion parameters. When users ask questions, the model pulls together relevant information, from multiple sources, and presents it as a single digestable answer.
In that moment, your brand might be cited, mentioned or completely absent.
We treat ChatGPT as a new avenue to reach your customers. Optimising for it – as a subset of our AI SEO services – means making sure your content is easy to understand, aligns with what the model sees as high quality, and is structured so it can be clearly referenced:
- Content that reflects brand-critical services and topics
- Frequent brand citations across relevant digital channels and forums
- Consistent messaging across site pages and other owned assets
- Accurate longtail keyword mapping based on natural language queries
- Snippable, structured content that’s easy for models to extract
- Technical foundations that keep your site discoverable and fast
Our aim is to reduce ambiguity. The easier it is for an AI platform to understand your site, the more likely it is to feature your content in a prompt response.
These outcomes are harder to track using standard tools, but they can be measured – and their value is real. We help clients interpret the signals that matter, and apply clear thinking to what’s worth doing.
Breaking down ChatGPT Optimisation Services:
Building on the same principles of trust that drive visibility in SEO, our ChatGPT optimisation services escalate brand presence in both breadth and scope – capturing rich topic coverage as well as wide-reaching relevance in your industry.
Longtail Relevance
We prioritise both depth and breadth. Pages that only touch lightly on a topic tend to fall short against those that explore a subject thoroughly. This is where longtail keywords play a critical role.
We identify the full scope of your audience’s search behaviour, and build content that succinctly and thoroughly address it, not just in volume, but in intent and depth. This helps large language models associate your brand with the most relevant, high-context queries in your field.
Pillaring & Clustering of Themes
Generative platforms perform better when a site’s content is logically grouped and clearly connected. We structure content into clusters that communicate expertise on a theme, while making it easy for crawlers to understand how pages relate to each other. Key brand messages are anchored to strategic pages. These pages are designed to stand out not just as high level categories that earmark offerings integral to the brand, but also as agendas that clearly define your business and its position in the market.
Informed and Credible Content
ChatGPT’s responses rely on pattern recognition drawn from its training data and web input. Pages that cite authoritative sources and align with widely recognised consensus — whether academic, government, or industry — are more likely to be seen as reliable. We ensure that claims are backed, sources are included, and that your site contributes meaningfully to the wider knowledge landscape your audience is searching in.
Positive Online Sentiment
Trust looks slightly different in generative platforms than it does in traditional search. While Google relies on ranking signals and technical benchmarks, models like ChatGPT also pick up on the tone and sentiment of how your brand is perceived across the web.
We review how your brand is discussed online and how it reflects back into your site’s discoverability. Positive, consistent sentiment contributes to perceived reliability, especially in citation-heavy environments like ChatGPT or Perplexity.
Prompt Testing & Monitoring
Prompt outputs are shaped by more than just on-page content. How large language models respond to user queries is influenced by a combination of signals — including content clarity, brand mentions across the web, social media presence, and overall topical relevance.
We regularly test prompts to understand how your brand is being interpreted in this broader context. This includes reviewing how consistently you're surfaced, whether messaging holds up across different query types, and how external signals are shaping your visibility.
Citation Building
A wide digital footprint props your brand up more visibly, as we consider that LLM's draw far and wide from their training data.
This means taking stock of how your brand values and messaging is conveyed across the web, and whether this is consistent with the way other sites point to your brand.
NAP placements, citations, articles, brand mentions and more are involved in our management here.
Why work with us?
Consider us not just a service but an extension of your team – bolting on as dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64​ cost per lead
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
Brands we’ve proudly worked with
What our happy SEO clients have to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
You might be wondering...
How Does ChatGPT Optimisation Differ From SEO?
At its core, the best practices that make your site attractive to Google holds some spillover into how we optimise for ChatGPT.
Although E-E-A-T is a principle that’s synonymous witih SEO, its underlying intentions on ensuring quality, trustworthiness and strength of voice are the same factors that keep sites visible on LLM’s.
Beyond this, strategies in brand awareness have a stronger emphasis in ChatGPT optimisation services – building citations and mentions, presence off-site, and horizontal consistency with other digital assets that represent the brand are core parts of the conversation here.
How Do You Get Mentioned in ChatGPT?
There’s no one-size-fits-all price for our AI SEO services; it varies based on competition, your objectives, and the initial state of your site. We tailor our approach to fit your unique needs and goals. If you’re not exactly sure what your goals are, get in contact with us and we’ll help find a plan to fit your needs.
ChatGPT Optimisation vs Other AI SEO Services
Search Engine Optimisation (SEO)
SEO is the practice of improving your site’s structure, pages and content so search engines can understand, rank and show it to the right people. It aligns with known ranking factors and user intent to grow qualified visibility.
Answer Engine Optimisation (AEO)
AEO is a focused subset of SEO. It targets how answer engines, including Google’s AI Overviews and other AI platforms, select and present direct answers. The aim is to make your content easy to extract, cite and trust for specific questions.
Generative Engine Optimisation (GEO)
GEO looks at how generative systems such as ChatGPT, Claude, Gemini and Perplexity read, evaluate and combine information from the web. The goal is to shape those outputs by providing clear structure, strong evidence and signals that establish your content as a reliable source.
Will ChatGPT Replace SEO?
Although it’s undeniable that standards in search behaviour have completely transformed with the arrival of ChatGPT, the short answer is no.
While ChatGPT is an excellent platform for large scale information retrieval and comprehension, it’s important to note that this is a user experience better suited for certain search habits.
Google remains a top dog for consolidating brand equity across digital properties, not to mention its capacity as a directory for webpages. This is why ChatGPT optimisation should be explored as a supplement to white hat SEO efforts, with the two working in tandem as symbiotic channels in your digital marketing profile.
Our thoughts & updates
In the fast-moving digital world, our team is constantly upskilling and keeping abreast of all the latest changes in the SEO world.
Take a look at some of our latest posts to see what we have to say, and learn about what’s new.
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