Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
AI SEO
Law Firm SEO: Tips on AI Visibility, SEO and More
Key Highlights Legal content falls under Google's YMYL classification, meaning trust, accuracy and demonstrated expertise carry more weight than in…
AI SEO
Google Announces AI Impression Data is Coming to Search Console
TL;DR Google has announced dedicated Search Generative AI performance reports in Search Console For the first time, site owners will…
AI SEO
Google Publishes First Guidlines On Optimising For AI Search
For the first time, Google Search has published a guide on how to optimise for generative AI search. There's been…
AI SEO
A Review of Sydney SEO Conference 2026
Sydney SEO Conference 2026 Speaker By Speaker Breakdown At nimbl, we love a conference. More acutely, we love to learn.As…
AI SEO
Insights from the Microsoft guide to AEO & GEO
In the first week of 2026, digital marketers still working through the holiday period were treated to a particularly interesting…
AI SEO
A Review of Ahrefs Evolve 2025
Ahrefs Evolve 2025 Speaker By Speaker Breakdown As a digital marketing agency based in Melbourne, Australia, truly upper echelon SEO…
A Review of Sydney SEO Conference 2026
Sydney SEO Conference 2026 Speaker By Speaker Breakdown At nimbl, we love a conference. More acutely, we love to learn.
How To Rank In AI Overviews
How To Rank In AI Overviews? TL;DR: To rank in AI Overviews, focus on unique, helpful content that satisfies search
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search,
Google Announces November 2024 Core Algorithm Update
Today Google have announced their November 2024 core algorithim update. Core updates to Google’s search algorithm are not uncommon, they
Insights from the Microsoft guide to AEO & GEO
In the first week of 2026, digital marketers still working through the holiday period were treated to a particularly interesting
What Is A Nofollow link? And How Is It different From A Follow Link?
What Is A Nofollow Link? (with examples!) A nofollow link is a hyperlink that includes the attribute rel=”nofollow” in its
Mastering Site Migrations: Some Key Lessons from a Decade in the Field.
Across 12 years in SEO, I have orchestrated and rectified hundreds of website migrations for a variety of sites, each
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The
How to Improve Your Organic Visibility on Google Shopping
What Is Google Shopping? Google Shopping is a tool that simplifies the way we discover and compare products from multiple