The all-seeing, all-knowing machine that is Google can be a cruel ruler at times.
Break its rules, and you’ll get a penalty. It’s simple, but can also be bad news for your business if it happens. Fear not, nimbl are here to get you back into our overlord’s good books!
If you find yourself in a situation where you have violated Google’s Webmaster Guidelines for indexable content, your site is at risk of dropping significantly or disappearing entirely from the search results, and no one wants that.
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There are two different Google penalties: algorithmic and manual.
Algorithmic penalties seem like there was a break out at the zoo with Pandas, Penguins, and Hummingbirds wreaking havoc all over the place. They are actually on the lookout for low quality or duplicate content, link schemes, keyword stuffing, and more.
Manual penalties are brought about by a Google human reviewer who deems you in breach of the Webmaster Guidelines. This can be due to things like user-generated spam, structured data issues, unnatural links, cloaking, and more.
From manual actions to algorithmic penalties, we can diagnose the issues plaguing your website and get you back on track.
Seen a drop in performance and wondering if you’ve been impacted by a penalty? We can review your business to see if you’re the victim of a Google penalty, or you just need a tailored SEO strategy.
Engaged an SEO company in the past and think their tactics were a little questionable? We can review your past performance and clean up any mess.
Want to safeguard against potential future problems? Work with nimbl to review your current strategy in-line with our best-practice methodologies to make sure you’re not at risk.
So, suffering from a penalty – or not sure? Speak to the team at nimbl to see how we can help.
The Brief: WeatherWorld is one of the leading heating and cooling companies located in the northern suburbs of Melbourne. Before coming to nimbl, WeatherWorld had previously engaged an SEO provider that employed a number of risky SEO tactics. As a result of this, they had unknowingly been served an ‘unnatural’ links notice via Google and lost the majority of their hard-earned rankings.
The Solution: In order to reverse this penalty, nimbl performed a full link audit and diagnosis which involved a manual review of all the links pointing to their site – no software involved! nimbl were able to lift the penalty on the very first reconsideration request, and WeatherWorld were able to regain their rankings after a number of weeks.
Essentially, the main way to avoid these penalties is making sure that your SEO is up to scratch, which means knowing the requirements of the new updates when they are released. This can be very time-consuming, which is why you will see significant benefit by handing the task off to nimbl, your add-on digital marketing team.
We can keep you away from spammy and deceptive behavior, algorithmic penalties, and the dreaded message report in the search console telling you that you’ve been naughty.
Penalties create a drop in rankings, traffic and cause deindexation, but our expert digital marketers can ensure you never have to worry about any of it. Our team is local, here in Melbourne, and on-hand to monitor your site, not only keeping it from the penalty list but enhancing your SEO, so you rank well and obtain more business! We don’t even worry about the risk of penalties around here; we focus on positives like growth and greater exposure.
By working with us, you get a team who understand your business and the best digital marketing strategies to help you improve your online presence; we are a surefire way to guarantee Google penalties are a thing of the past.
Our Melbourne-based team works with business both local and across Australia – and even abroad!
One size does not fit all. We tailor digital marketing strategies based on your own goals and challenges.
With decades of industry experience, our opinions have been featured in AFR, The Age, and more.
If you have received a Google penalty or want to avoid it happening altogether, give us a call. We’ll run a health check on your site to see how we can improve things, or identify and correct the reason you received a penalty in the first place.
With nimbl in your corner, you can rest easy knowing the internet, and Google, are working to the advantage of your business, rather than hindering it. We’ll save you time, allowing you to focus on running your company and make sure that potential customers have no problem finding you online and seeing all of the wonderful things you offer. Let’s get started today!