SEO Migrations
Move sites without losing traffic. We ensure each transition safeguards your rankings and opens you up to new growth.
Site migration is a critical juncture for your website’s SEO performance. Done correctly, it not only safeguards your rankings but also sets the stage for future growth. We understand the stakes are high; a misstep during migration can drastically undermine your established SEO efforts and negatively affect your business.
Effective site design and robust SEO don’t always align naturally, which is why we engage with all stakeholders as early as possible in the process. By doing so, we illuminate potential SEO pitfalls and forge solutions that don’t compromise on design or visibility. This collaborative approach helps us deliver a balanced outcome that supports your SEO objectives and showcases your brand’s revamped online identity.
Keep your SEO secure
Undertaking a site migration without losing SEO ground demands a strategic and meticulous approach. We combine expertise with precision to ensure every phase of your migration amplifies your online presence, protecting and enhancing your digital footprint every step of the way.
Project initiation
We start the process by collaborating with you, your web developer and any other stakeholders involved to outline the project scope and key milestones, ensuring everyone is aligned from the vert start.
SEO benchmarking
Before making changes, we make a point to establish a clear baseline by assessing current organic traffic, key non-branded rankings, website speed, and conversion performance, setting the stage for measurable growth.
Technical audit & planning:
Our experienced team compiles a comprehensive list of current and historical URLs, traffic data, and more. This feeds into our strategic planning, influencing the new site's information architecture (IA) to safeguard your organic traffic.
Pre-Launch optimisation:
On the development site, we execute essential SEO tasks—technical crawls, internal linking, content optimisation, and setup of sitemaps, conversion tracking, and analytics.
Launch & redirects:
As launch approaches, we finalise and implement a complete list of redirects, remove any crawler blocks, and perform thorough testing. Post-launch, we ensure all redirects function correctly and Google Search Console is configured accurately.
Ongoing optimisation:
Post-launch, we offer continuous support to monitor crawl errors, page indexing, and address any emerging technical issues, maintaining optimal site performance and SEO integrity.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
Brands we’ve proudly worked with
What our happy SEO clients have to say
Launching our new website and migrating our old content over to the new site was easy with nimbl. They have a clear process in place for site launches, so I felt comfortable that nothing would be missed.
The team at nimbl were also great in working with our other third party agencies, and were able to proactively spot watch outs as well, giving me peace of mind.
ILDI
BG Private
You might be wondering
Will I lose my rankings when I migrate my website?
It’s a common myth that migrations are an SEO nightmare, but that’s not necessarily true. With an experienced SEO team guiding you, they’ll pinpoint any potential impacts on your SEO and follow a highly detailed migration plan. Typically, if done right, disruptions should be minimal at most. In fact, we’ve seen clients’ rankings improve after a migration due to better SEO opportunities being leveraged on the new platform.
How much does an SEO migration cost?
Every migration is as unique as the business undertaking it, so costs can vary. Factors like the scope of your project and the size of your website play a big role in determining the price. For example, migrating a large ecommerce site involves more complexities than a smaller content site. If you’re curious about costs, just reach out with your project details, and we can provide an estimate after a consultation.
When will my traffic return to normal after a migration?
If all SEO steps are properly implemented during your migration, there shouldn’t be a noticeable drop in traffic. In fact, with effective new optimisations, your traffic might even increase. However, changes like a new domain name might cause a temporary dip as search engines adjust to the changes.
My website designer or developer has mentioned they'll handle the SEO migration for me.
While many web designers and developers are fantastic at what they do, SEO often requires a dedicated specialist. We’ve encountered many situations where clients have come to us after a migration didn’t go as planned SEO-wise. A professional SEO’s involvement ensures all details are managed correctly, marrying great design with best practice SEO to safeguard and enhance your online presence.