Local SEO Services
When locals search, they should find you. We ensure your business stands out where it counts.
Our local SEO services aren’t just about making sure your business is seen, it’s about being found by the right people in the right areas. When someone searches for services ‘near me’ or includes a specific location, we make sure it’s your business that stands out. By focusing on keywords with local intent and fine-tuning your online presence, we connect your business directly with the community that’s most valuable to you.
But our strategy isn’t solely focused on search phrases. We dive deep into maximising your Google My Business profile, which is crucial for capturing local queries and driving area-specific traffic. We also focus on cultivating strong local connections through targeted link building from reputable local sites, such as local directories. We encourage customer reviews and implement local business schema amongst other tactics, to ensure a comprehensive local SEO approach.
Be found in your area
The fundamentals of how we approach SEO rarely change, but when it comes to local SEO, we really zoom in on what makes your area unique. Our task is to connect your business with the local community, not just on the map, but where it matters most – in the search results.
Local keyword research
We dive into local intent keywords and scout the strategies of top local competitors. This approach helps us craft keyword strategies that effectively connect with your target audience, ensuring you have visibility in the right geographical areas.
Content & link strategy
Our content strategy is created to meet the specific needs of your target market. We produce each piece of content to serve a tangible purpose for your business, beyond just filling space. Alongside that, we proactively hunt for linking opportunities right in your backyard, boosting your site's local standing and relevance.
Local specific optimisation
Every optimisation done on your site is done with a local focus - from making your content and meta tags more locally relevant to ensuring all technical aspects, like local business schema, are perfectly in place.
Google My Business
We make sure your Google My Business profile is perfectly optimised, with all the key information filled out. Further to this we strengthen your profile with citations across the web, enhancing your local visibility and making your GMB profile a cornerstone of your local SEO strategy.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Director of Search
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
Brands we’ve proudly worked with
What our happy SEO clients have to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
You might be wondering
What's the difference between SEO and Local SEO?
Both SEO and Local SEO aim to boost your search engine rankings and visibility. The main difference is that while traditional SEO targets national or global audiences, Local SEO focuses specifically on improving your visibility within your local area or service region.
How important is a Google My Business profile in local SEO?
It’s absolutely crucial. To be even franker, we’d argue that it’s a non-negotiable. A Google My Business profile is essential for businesses with physical locations or those that meet customers face-to-face. It not only boosts your local visibility due to its emphasis on proximity in search results but can also deliver quicker outcomes because of its distinct algorithm.
Do you do location pages?
Yes, we are prepared to create location pages that help enhance your customers experience – as that is always front of mind. Location pages have been a topic of debate in the SEO world, especially for businesses without a physical location, they can be highly effective when crafted correctly. A well-designed location page can significantly enhance your local SEO by attracting searches that include specific locales. We guide our clients on how to create location pages that provide value, but also serve the SEO strategy.
What are business citations?
Business citations are online references to your business that typically include your name, phone number, and address. They’re vital for establishing your credibility with Google as a legitimate business. In a local SEO campaign, building citations strengthens your Google My Business profile and boosts your local authority.