SEO for Ecommerce
Turn browsers into buyers. We prioritise ecommerce solutions that drive meaningful revenue.
We appreciate that ecommerce marketing can be tricky and we recognise the unique landscape online retail stores now operate within. While our core SEO principles remain consistent, our approach to ecommerce is tailor-made. Navigating the nuances of popular platforms like Shopify and WooCommerce, our seasoned team brings years of specialised experience to tackle ecommerce-specific SEO challenges. We ensure your online store benefits from the latest and most effective strategies in the sector.
When it comes to keyword research — we zero in on terms with buying intent, leveraging insights from popular tools such as SEMrush, or even your own Google Ads search history to help guide our SEO strategies. This insight informs a content strategy that balances commercial and informational topics, designed not only to boost brand and product awareness but also to engage potential customers at every stage of their decision-making process. From optimising product URL structures and addressing duplicate content issues to implementing e-commerce specific schema markup, we cover all bases.
Trusted ecommerce solutions
Our Ecommerce SEO process begins with understanding your unique market demands, applying our expert strategies to elevate your online visibility and sales.
Keyword research
For our ecommerce clients, keyword research is all about zeroing in on those conversion-driven terms. We'll go the extra mile and delve into platforms like Google Ads to uncover keywords from your search history with buying intent, informed by solid conversion data. This isn't just about getting traffic; it's about getting the right kind of traffic that's ready to convert.
Keyword mapping and site architecture
We don't just find keywords; we map them meticulously to where they'll perform best. Whether it's product categories, collections, informative blog posts, or products, all are based on real-time search engine data. This ensures that whether a customer is looking to learn about a product or is ready to buy, they land on the perfect page.
Content development
Content for ecommerce stretches beyond product descriptions and category page content; it also includes creating compelling informational based content that fits snugly within your SEO strategy. We craft each piece with E-E-A-T in mind, ensuring it not only informs but also converts, maintaining the delicate balance between commercial and informative.
Technical audit
Ecommerce sites, often larger and more complex, more commonly face technical issues like broken links or duplicate content. Our exhaustive technical audits spotlight these issues, and we resolve them routinely throughout the duration of your campaign.
Link building
Building links for ecommerce sites is tricky but full of unique opportunities, from leveraging relationships with the brands you stock to collaborating with suppliers. Our approach is thorough and creative, seeking out every possible avenue to enhance your site’s authority and backlink profile.
Ongoing maintenance and Improvement
The digital landscape is always shifting, especially for online retailers. We keep a close eye on your site's performance and health, adapting strategies as needed to navigate any new SEO challenges. Continuous monitoring means we can swiftly address issues and capitalise on opportunities, keeping your store at the forefront of search results.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Hayden Jarred
Senior SEO & Automation Specialist
Isaac Wiles
SEO Specialist
Jarret Barber
Director of Search
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Search Engine Optimisation, Site Migration
- 0 to 804 keywords on page 1
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
Brands we’ve proudly worked with
What our happy SEO clients have to say
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
You might be wondering
What's the best platform for ecommerce SEO?
From our experience, WooCommerce (WordPress) and Shopify are ideal platforms for SEO. While we work across various platforms, these two we highly recommend for starting or switching your ecommerce store. While some agencies shy away from Shopify, don’t worry; we’ve navigated its complexities and know exactly how to leverage its features for full SEO benefit.
Is SEO important for an ecommerce store?
Absolutely, no question about it. A well-crafted ecommerce SEO campaign can deliver a steady stream of cost-effective sales and loyal customers. Unlike paid ads, where every click costs, organic traffic from search engines doesn’t cost you a cent, making SEO invaluable for long-term sustainable growth (even when factoring in management costs).
I'm migrating to a new ecommerce platform; can you help?
This is our bread and butter. Migrating ecommerce platforms is a critical moment for maintaining your SEO performance, and we’re here to ensure a smooth transition. We’ll keep a close eye on everything from URL structure to canonical tags and redirects, to preserve and even enhance your site’s SEO during the move.
Does your reporting include relevant stats for ecommerce?
Our reports can be tailored specifically to accommodate the needs of ecommerce. Using Google Looker Studio as our preferred platform, we provide detailed insights beyond standard SEO metrics, including add to carts, checkouts, sales revenue, transaction numbers, and checkout funnel activity. This means we can collaboratively fine-tune your strategy based on comprehensive data to maximise your store’s performance.