Gemini Optimisation Services
Generate visibility in the AI platform that Google knows best.
Be Seen Where Your Customers Search
Gemini is Google’s LLM platform. That matters.
Where other large language models exist as standalone tools, Gemini is built into the products billions of people already use every day.
The Gemini app alone has surpassed 750 million monthly active users – and when you factor in AI Overviews inside Google Search, that number climbs to around 2 billion.
For businesses, this changes the visibility equation. Your customers are searching differently – queries are more granular, more conversational, and they expect a direct answer in return. Not a list of links to wade through.
Being cited in that answer is where the opportunity lies.
What does it look like to optimise for Gemini?
Gemini is deeply integrated with Google’s search infrastructure – meaning it can draw on the web to synthesise information from multiple sources into a single, direct response.
In that moment, your brand might be cited, mentioned, or completely absent.
We treat Gemini as a new avenue to reach your customers. Optimising for it – as a subset of our AI SEO services – means making sure your content is easy to understand, aligns with what the model sees as high quality, and is structured so it can be clearly referenced:
- Content backed by credible sources and authoritative references
- Entity establishment across Google's knowledge ecosystem
- Accurate longtail keyword mapping based on natural language queries
- Snippable, structured content that's easy for models to extract
- Technical foundations that keep your site discoverable and fast
- Off-page citations that reinforce how AI understands your brand
Our aim is to reduce ambiguity. The easier it is for Gemini to understand what your brand does and why it’s credible, the more likely it is to feature your content in a response.
Part of that means making sure your unique strengths are clearly reflected in your content — so when people search for exactly what you do best, your brand is the one being cited.
These outcomes are harder to track using standard tools, but they can be measured – and their value is real. We help clients identify the signals that matter, and focus effort where it actually moves the needle.
Breaking down Gemini Optimisation Services:
Our Gemini optimisation services are built around the same trust signals that drive traditional SEO – expanding your brand’s relevance across the topics your audience is searching for, so you’re the credible answer Gemini reaches for.
Longtail Relevance
Page depth matters. Pages that skim the surface of a topic tend to lose out to those that cover it thoroughly - and that's especially true with Gemini, where query intent is increasingly specific and conversational.
We map the full scope of what your audience is searching for and build content that addresses it with real substance - not just in volume, but in intent and depth. This is how large language models learn to associate your brand with the right queries in your field.
Pillaring & Clustering of Themes
Gemini performs better when a site's content is logically grouped and clearly connected. We structure content into clusters that signal expertise on a theme, while making it easy for crawlers to understand how pages relate to each other.
Key brand messages are anchored to strategic pages - built not just as top-level category pages, but as a clear signal of what your business does and where it sits in the market.
Informed and Credible Content
Gemini prioritises content that is well-sourced and aligns with established consensus - whether that's academic, government, or industry knowledge. Pages that cite authoritative references are more likely to be seen as reliable.
We ensure claims are backed, sources are included, and that your site contributes meaningfully to the wider knowledge landscape your audience is searching in.
Positive Brand Sentiment
Trust looks slightly different in generative platforms than it does in traditional search. While Google relies on ranking signals and technical benchmarks, Gemini also picks up on the tone and sentiment of how your brand is perceived across the web.
We review how your brand is discussed online and how that reflects on your discoverability. Positive, consistent sentiment contributes to perceived reliability - especially in citation-heavy environments like Gemini and Perplexity.
Prompt Testing & Monitoring
All of our AI optimisation work is reportable - and we hold ourselves to seeing continual improvement. Using data from industry leading tools like Semrush, Ahrefs, and our own purpose-built internal tools, we track how your brand is being surfaced across AI platforms and where visibility can be strengthened.
We regularly test prompts to understand how Gemini is interpreting your brand across different query types - reviewing how consistently you're cited, whether your messaging holds up, and how external signals are shaping your overall visibility.
Citation Building
A wide digital footprint helps your brand show up more consistently. Gemini draws on how your brand is represented and referenced across the web - so consistency matters.
This means making sure your brand values and messaging are conveyed clearly across external sources, and that the way other sites reference you is accurate and aligned. NAP placements, citations, articles, brand mentions and more are all part of what we manage here.
Why work with us?
Consider us not just a service but an extension of your team – bolting on as dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we’re all about diving deep into the ever-changing world of SEO, ensuring you’re armed with the most effective strategies out there.
As a Melbourne-based boutique team, we work passionately with businesses locally, across Australia, and abroad. Forget about dealing with distant account managers or navigating offshore confusion; with us, you get direct access to our team of seasoned specialists. No jargon, no runaround – just straight talk and clear strategies that work.
We're in it for the long haul. As a boutique agency, we prioritise having a smaller selection of clients who we can build long term growth and relationships with.
You're not just another client to us; you're a partner we will do everything in our power to help you succeed.
We're continually fine-tuning our service delivery to keep pace with Google's constant updates, ensuring you're always ahead of the curve.
With our no-nonsense approach, you’ll always understand what we're doing for you and why.
Key members of our SEO team
Jarret Barber
Head of SEO
Cuong Nguyen
Senior SEO Strategist
Isaac Wiles
Senior SEO Strategist
Matthew Song
SEO Strategist
You’re here to see results, and to understand if our SEO skills work in a quantifiable way. In the case studies below, we dive into some of our proudest moments and successes that we’ve crafted throughout our journey. It’s all about real impact, real growth, and real SEO strategies that move the needle.
Keen to see how we’ve tailored our approach to businesses like yours? View some of our featured SEO case studies below.
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Ecommerce SEO, Local SEO, Search Engine Optimisation, SEO Auditing
- 3x increase in keywords ranked inside top 3
- Ecommerce SEO, Search Engine Optimisation, Site Migration
- +1,274 top 100 keywords
- Search Engine Optimisation, SEO Auditing
- 2x volume of top 10 keywords
- Search Engine Optimisation, SEO Content
- +8,524 increase in keywords in Google's top 100
Brands we’ve proudly worked with
What our happy SEO clients have to say
SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes.
JEREMY
SoundBay Pty Ltd
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Jarret and the team at nimbl are absolutely amazing! I can’t speak more highly of the work they have completed for us. Jarret is strategic, results-driven and a great communicator. Highly recommend!
NICOLA
Resinject
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
You might be wondering...
How Does Gemini Optimisation Differ From SEO?
At its core, good SEO and Gemini optimisation share the same foundation. The principles that make your site trustworthy and well-structured for Google carry directly across to how Gemini evaluates content.
The main difference is emphasis. Gemini optimisation places greater weight on brand presence beyond your own site – how you’re cited, referenced, and represented across the web – and how clearly your content establishes topical authority in your field.
How Do You Get Mentioned in Gemini?
There’s no single switch to flip. Visibility in Gemini comes from a combination of factors – content quality, topical authority, how your brand is represented across the web, and how well your site’s structure makes it easy for the model to extract and reference your content. We assess where you stand across all of these and build a strategy around it.
Gemini Optimisation vs Other AI SEO Services
All three terms you’ll commonly see – SEO, AEO, and GEO – are related but not the same thing. Traditional SEO improves your visibility in search rankings. AI-focused optimisation, whether framed as AEO or GEO, is about making sure your content is the one AI platforms reach for when generating an answer. Gemini optimisation sits within that broader AI SEO umbrella, with a specific focus on the signals and ecosystem that Google’s own model responds to.
Will Gemini Replace SEO?
We don’t think so. Search behaviour is shifting (which is good!), but Google Search isn’t going anywhere – and Gemini is built on top of it. The two work together rather than in opposition. Gemini optimisation is best approached as a complement to your existing SEO, not a replacement for it.
Do You Optimise For Other LLMs?
Yes. We optimise content to improve visibility across major large language models and AI powered search experiences, including ChatGPT, Perplexity, Google’s AI Mode, Google’s AI Overviews, Claude and other emerging answer-first platforms.
Our thoughts & updates
In the fast-moving digital world, our team is constantly upskilling and keeping abreast of all the latest changes in the SEO world.
Take a look at some of our latest posts to see what we have to say, and learn about what’s new.
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