1,300+ Leads
Generated via the website and tailored lead-gen pages.
527% Lead Growth
Increase in leads generated via moodboard year-on-year.
20x Traffic Increase
Growth in non-branded organic clicks from Google year-on-year.
Founded in 2015 with an intent to regenerate the land on which we live, Green Care Project has become one of the most impactful environmentally conscious landscape firms on Australia’s East Coast.
Their multidisciplinary model spans Landscape Architecture, Landscape Construction, Horticultural Maintenance and Environmental Consultancy. This integrated approach allows the team to share knowledge, creativity and expertise across every discipline, ensuring each project is delivered with the same depth of understanding and respect for the environment.
What challenges did we face?
Green Care Project had built a respected reputation through referral and word of mouth, but had never ventured into digital activity. With a brand deeply rooted in environmental consciousness and design excellence, the challenge was clear: build awareness and visibility online without compromising integrity of tone or aesthetic.
We needed to:
- Grow awareness of their full service offering across Landscape Architecture, Construction, Horticultural Maintenance and Environmental Consultancy
- Reach and educate a niche audience whose search intent was complex to define
- Take a slow, considered approach to growth rather than a purely conversion led one
- Focus on attracting high intent leads, prioritising quality over volume
- Create a seamless journey from discovery through to enquiry, maintaining brand cohesion at every step
Cultivating discovery through digital brand building.
From the outset, our strategy centred on discovery and brand building. We worked closely with the Green Care Project team and their creative partner to ensure every digital touchpoint reflected the same calm precision of their work.
Rather than pushing immediately for conversions, the focus was on building a strong foundation that allowed the brand’s philosophy, process and credibility to be understood over time.
Execution then rolled out across key channels, where we:
- Developed Meta awareness and traffic campaigns to establish a strong, intentional data foundation before shifting into conversion activity
- Collaborated closely with Green Care Project’s creative agency to shape content direction that aligned with digital funnels, using storytelling through video and carousel formats to guide users through their process and philosophy
- Designed a dedicated landing page seamlessly in keeping with Green Care Project’s website aesthetic, centred on a downloadable brochure to support gentle lead nurture
- Introduced a considered EDM strategy focused on education rather than a ‘hard sell’, balancing brand integrity with audience engagement while ensuring timing and tone remained authentic
- Built Google Ads campaigns segmented by intent and supported by first party data, helping guide the platform toward the right audience and clearly separate Green Care Project’s high end services from lower value, unaligned searches
- Delivered a highly targeted SEO roadmap focused on gaining visibility for architect and design led keywords across key service areas, while leveraging Green Care Project’s premium reputation to secure links on high quality websites, including respected industry publications
Every layer of activity was designed to nurture awareness, familiarity and trust, creating a digital ecosystem that reflected the same integrated philosophy Green Care Project brings to their landscapes.
What impact did we make?
The impact of this discovery-led approach has been significant:
- More than 1,300 leads generated via the website and custom landing page
- A 527% increase in leads through the website’s moodboard form year on year
- A 20x increase in non-brand organic clicks from Google Search year on year
- Multiple page one rankings achieved, including “landscape architects Brisbane” and “landscape architect Sunshine Coast”
- Lead volume now exceeding internal capacity, with nimbl building a tailored automation process to better support CRM and sales management
1,300+ Leads
Generated via the website and tailored lead-gen pages.
527% Lead Growth
Increase in leads generated via moodboard year-on-year.
20x Traffic Increase
Growth in non-branded organic clicks from Google year-on-year.
What did we learn about this project?
Our work with Green Care Project proves that digital growth doesn’t have to come at the expense of brand integrity. By leading with discovery rather than conversion, we built a foundation for genuine demand rather than just traffic, a slower, more considered approach that still delivers a fast-moving pipeline.
