Instagram Ads
Instagram isn’t just for scrolling, it’s for converting. Let’s turn your followers into customers with ads that actually work.
Curious how Instagram ads might transform your click-throughs? As one of Melbourne’s leading Instagram ad agencies, our approach mirrors our broader social media strategy, with a keen eye on seizing platform-specific advantages for your company. Whether your campaign spans across Instagram and Facebook or zeroes in on Instagram alone, we aim for precision and impact.
Our method for Instagram ads revolves around continuous improvement, driven by data, not guesswork. We rely on data-informed decisions for audience targeting and robust tracking to keep our campaigns agile. Success, in our books, isn’t measured by mere reach or impressions but by tangible outcomes like leads and sales. Strategies are crafted from the ground up, and infused with insights from your account and broader market trends. If an approach doesn’t deliver, we’re quick to adapt, ensuring every step we take is aligned with boosting your bottom line on Instagram.
Future ready campaigns for this service
Our process is designed to keep your social media campaigns at the forefront of effectiveness and innovation. By harnessing a blend of creativity and data-driven insights, we tailor our strategies to not only meet but exceed your marketing objectives.
This approach ensures that your campaigns are always evolving, always performing, and always aligned with the latest in digital advertising trends.
A/B Campaign Testing
A key pillar of our approach is A/B testing—because we know that trial and error isn't just a handy tool, it leads to the best results for your business. Our strategy involves continuous exploration of a variety of campaign types. This constant evolution allows us to discover the most effective ways to connect you with your customers.
Fresh Ads
Keeping your campaign fresh is a non-negotiable. We ensure new ads are always in rotation, capturing your audience's attention with creative content that never gets stale.
Audience Testing
Understanding your audience is critical, which is why we dive deep into testing different segments. We employ a variety of strategies, including leveraging data to create and test lookalike audiences, thus expanding your brands reach.
Industry Trend Analysis
We keep our finger on the pulse of industry trends, letting the data guide our adjustments and strategy refinements. Learning from these insights allows us to stay ahead and make informed decisions that drive results.
Why work with us?
Consider us not just a service but an extension of your team, like gaining a dedicated digital marketing arm with a shared ambition for your growth. At nimbl, we work tirelessly to craft a strategy as unique as your business. We delve into what makes your business tick, tailoring our approach to align perfectly with your specific goals and challenges. We’re not about the ‘set and forget’ style of turning on a winning campaign and never thinking about it again. Our journey with you is one of continual optimisation. We are always on the lookout for new avenues to elevate your success even further.
We gauge our success on the metrics that matter most to you—leads, sales, cost per conversion, and return on ad spend. You won’t find us boasting about inflated stats like impressions that don’t translate to real business outcomes. Our no-nonsense policy ensures our reports are clear, concise, and devoid of any fluff. We empower you with a transparent view of how your investment is working, making sense of your ads’ performance in a straightforward, easy-to-understand manner.
You collaborate directly with the Google Ad's specialist dedicated to your account. No intermediaries, no account managers—just you and the expert, working side by side.
Your business isn't off-the-rack, so neither are our strategies. Every recommendation is as unique as your brand.
Our work doesn't stop at launch. We're perpetually refining, searching for that next breakthrough to boost your performance.
Key members of our Advertising team
Josh Moloney
Director of Growth
Sophia Wells
Performance Team Leader
Maya Mihajlovic
Performance Specialist
Georgia Evans
Junior Performance Specialist
Alex Palezevic
Performance Specialist
You’re here for tangible results. Our Google Ads strategies deliver just that. Below, our case studies showcase successful campaigns and the significant growth they’ve driven. Experience firsthand the effective, result-oriented Google Ads strategies we implement.
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- -50% reduction in cost per lead
- Conversion Rate Optimisation, Digital Advertising, Google Ads, International SEO, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- 7.33% Landing page conversion rate
- Conversion Rate Optimisation, Digital Advertising, Google Ads
- 6x conversion rate
- Digital Advertising, Google Ads, Social Ads
- 50% reduction in cost per booking via social
- Digital Advertising, Google Ads, Search Engine Optimisation
- 41% of users initiated a booking
- Digital Advertising, Google Ads, Lead Generation, Local SEO, Search Engine Optimisation, Social Ads
- +800% increase in top 10 rankings
- Digital Advertising, Social Ads
- 231% ROAS in first full month post launch
- Digital Advertising, Google Ads, Search Engine Optimisation, SEO Content, Social Ads
- 1,121% ROAS through Google Ads
- Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- Top 3 rankings across 10 local suburbs
- Digital Advertising, Google Ads, Shopping Ads, Social Ads
- 466% ROAS via social ads
- Digital Advertising, Google Ads, Local SEO, Search Engine Optimisation, Social Ads
- 237% increase in organic users year-on-year
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Social Ads
- +48% increase in traffic from Sydney launch
- Digital Advertising, Google Ads, Lead Generation
- 27% increase in appraisal requests
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation
- +850% Increase in conversion rate
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Search Engine Optimisation
- 10x volume on ranked keywords
- Conversion Rate Optimisation, Digital Advertising, Google Ads, Lead Generation, Search Engine Optimisation
- $6.64 cost per lead
What our happy Ads clients have to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
A high quality, professional digital marketing agency who provides us with both SEO and SEM support. They constantly look at ways to improve our organic and paid campaigns, and their monthly reports are detailed, yet can easily be interpreted by the non-savvy members within our business. Great value for money.
BEN
CouriersPlease
Happy to say that our new patient bookings have increased substantially in the last 1-2 weeks. We have had approximately 25 in the last fortnight. I suspect the change in account management has a lot to do with it, so thank you!
JORDAN
One&All
As a small business owner for many years we have been enticed by emails sent through by individuals and agencies who promise the significant improvement of our advertising spend. This has ranged from SEO, social media, and Google Ads.
nimbl was recommended to us and, well, for the past 2 years our results have been extremely positive and way better than anyone else we have previously been involved with. Their expertise in these fields have generated constant activity adding value to our lead generation pipeline and have lifted our burden of concern in these areas.
Even more important to us has been the personalised service and working relationship that we have built over our time together. Knowing that you have someone who knows where each campaign is at any time is priceless to our business.
We have no hesitation in recommending nimbl for all things digital!
BRAD
Pooch & Play
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group
I’ve had the pleasure of working with nimbl, particularly Jarret, and I couldn’t be more satisfied. Jarret’s expertise and dedication have significantly boosted our online presence and digital marketing strategy. His insights and innovative approaches have delivered excellent results, and his professionalism and responsiveness make him a standout. Highly recommend nimbl for any business looking to enhance their digital footprint.
MATT
Prestige Surfaces
You might be wondering
What is the benefit to advertising on Instagram?
It all comes down to where your customers spend their time online. By diving deep into your site’s analytics, we determine if Instagram is where your target market is most engaged, ensuring your ad spend goes towards the platforms that will yield the biggest impact.
How long till I get results?
There is no cut and dry answer to this question as results do vary from account to account, but you’ll start seeing changes fairly soon. Optimal results typically shape up within a few months, as we fine-tune your strategy.
How much should I spend?
This is up to you. More budget means more scope for the work we can do on your behalf. In most industries we typically advise a minimum of $1k monthly spend. If you have concerns about budget, get in contact with what you’re able to spend and we can tell you what we can achieve in those parameters!
I've run social ads & had no luck, why would this be different?
Let us peek under the hood of your past efforts. With access to your accounts, we can pinpoint where things went off track and chart a course to better outcomes.
What's the difference between a boosted post and an ad?
Boosted posts are quick and easy but limited. Ads, created in Ads Manager, offer a wealth of settings and options for targeting, tracking, and optimisation, making your budget work more efficiently.