Display advertising is an effective way to increase your web traffic with quality visitors who are targeted with visual ads. It could be a banner, video, or even an interactive advertisement. Think of it as the modern-day TV, radio, or print ad that helps build awareness about your brand.
The difference to running say, a TV ad, however, is the targeting options available which allow you to show your ads to the customers most likely to be interested in your business. nimbl can take into account things like age, gender, location, search history and much, much more when targeting people online.
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As with most of the digital services we offer here at nimbl, the goal is to ensure your marketing budget works smarter, not harder, getting you the most out of your investment. Display advertising doesn’t just focus on ad impressions but on conversions.
This means it’s not just about people seeing your ad, it’s about generating site traffic that will potentially convert to sales, leads, or whatever goal we have set for your business.
Introduce your brand to potential customers who fit the profile of your target market using Affinity targeting.
Reach ready-to-buy prospects using In-Market audience targeting. Have something to sell? Advertise your product to people already browsing!
Flexible campaign strategies available to meet your goals - from maximising reach, to generating leads at a profitable cost. We can do it.
From YouTube and eBay, through to news.com.au and realestate.com.au - advertise on specific influential websites that are important to your business.
This is just a glimpse at the potential of Display Network Advertising. Talk to nimbl today to find out what we can do for your business.
The Brief: Petinsurance.com.au is the sole consumer pet insurance brand for PetSure – the name that underwrites 90% of Australia pet insurers. Petinsurance.com.au was newly-launched, and introduced exclusive policies to the market – including cover for puppies, as well as indoor cats. nimbl was approached to help increase the awareness of Petinsurance.com.au in an already-crowded industry, and generate new quote requests for new policies.
The Solution: As a new entity with zero brand recognition or awareness, nimbl utilised Display Network Advertising to reach new prospects. A targeted campaign introduced Petinsurance.com.au at the early stages of prospective pet owners research and intent.
Our locally-based Melbourne team are experts in display advertising because of their in-depth knowledge about targeting and ad options. Unlike most display advertising strategies, we actively manage bids to ensure we are maximising performance. With us, it’s never a set-it-and-forget-it process; we continuously optimise and use real analysis of performance to provide the best results for our clients.
The relationship that we form with you is a testament to that. nimbl are an extension of your business, your add-on digital marketing team who integrate with your existing team and operations, ensuring we are all on the same page, working towards the same goal.
And the best part? You work directly with us, no account managers or go-betweens, it’s you and our talented staff with no buffer. We’re here for you whenever you need, making sure we help your business grow. We also like to consider ourselves a pretty fun bunch of cats who are easy to get along with and even easier to work with, we look forward to jumping onboard your ship!
Our Melbourne-based team works with business both local and across Australia – and even abroad!
One size does not fit all. We tailor digital marketing strategies based on your own goals and challenges.
With decades of industry experience, our opinions have been featured in AFR, The Age, and more.
If you aren’t currently enjoying a piece of this significant online pie, give us a call. We can assess your current online status for free and look at the best ways to significantly improve it, be it via display advertising or one of our many other services.
With nimbl, you get a tailored plan, that is customised not only to your business but also your customers. The goal here is an effective strategy that is working with you long-term to ensure growth. So, let’s chat. We’re confident that our straightforward, no-nonsense approach will save you time, simplify the world of digital marketing and most importantly, help generate some new business!