Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
SEO
SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok…
SEO
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The…
Data & Analytics
Conversion Tracking On Google Ads
Conversion tracking has become extremely complex over the past few years. Ad blockers block loading the tracking code, JavaScript errors…
Digital Advertising
3 Investments for Better Social Media Marketing
Making digital marketing assets can be daunting for a small business or brand. The competing demands of various promotions, creative…
SEO
Role of SEO in Fashion eCommerce
The Fashion industry is one of the most competitive in the world there is, with every brand trying to gain…
SEO
What Is A Keyword?
Let us guess, you're trying to navigate your way through digital marketing for the first time and you keep hearing…
Unpacking The Google Data Leak Of 2024
On the 27th of May 2024, a report of an online leak emerged that seemed to detail over 14,000 of
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search,
Third-Party Cookie Deprecation: What Is It & How Do I Prepare?
What Are Cookies? For years, websites have relied on cookies to track visitors, enhance user experience and collect data that
Google Announces November 2024 Core Algorithm Update
Today Google have announced their November 2024 core algorithim update. Core updates to Google’s search algorithm are not uncommon, they
How to Improve Your Organic Visibility on Google Shopping
What Is Google Shopping? Google Shopping is a tool that simplifies the way we discover and compare products from multiple
How Google Ads Can Skyrocket Your Business
Google Ads is an incredible digital marketing tool that has the potential to skyrocket the growth of your business. According
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering
10 GA4 Tips for Effective Analytics & Reporting
The base of effective analytics & reporting is to allow you to have data-driven decision-making. There are two parts that
Creative Limitations On Google Ads
Google is the world’s leading search engine. Want to find information on something? Google is the first port of call.