Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
SEO
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The…
Data & Analytics
Conversion Tracking On Google Ads
Conversion tracking has become extremely complex over the past few years. Ad blockers block loading the tracking code, JavaScript errors…
Digital Advertising
3 Investments for Better Social Media Marketing
Making digital marketing assets can be daunting for a small business or brand. The competing demands of various promotions, creative…
SEO
Role of SEO in Fashion eCommerce
The Fashion industry is one of the most competitive in the world there is, with every brand trying to gain…
SEO
What Is A Keyword?
Let us guess, you're trying to navigate your way through digital marketing for the first time and you keep hearing…
Digital Advertising
5 Key Benefits of Meta Ads
Social media is an ever-growing beast that consumes a large portion of many of our lives. From the casual scrolling…
Digital Marketing or Traditional Marketing – Which Is Best?
We live in an ever-evolving digital world. When it comes to marketing, the landscape is continuously changing towards digital solutions
The Role Of Good Content in SEO
In 2024, we know the days of simply stuffing your website content with keywords are long gone, but where does
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering
How Google Ads Can Skyrocket Your Business
Google Ads is an incredible digital marketing tool that has the potential to skyrocket the growth of your business. According
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The
10 GA4 Tips for Effective Analytics & Reporting
The base of effective analytics & reporting is to allow you to have data-driven decision-making. There are two parts that
A Step-by-Step Guide to Verifying Your Site’s Indexing on Google
What does it mean for a site to be indexed by Google? Google’s index acts like a giant library of
Role of SEO in Fashion eCommerce
The Fashion industry is one of the most competitive in the world there is, with every brand trying to gain
What is Conversion Rate Optimisation?
Let’s set the scene – You’re a business wanting to get more customers through your digital marketing. You can see