Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
AI SEO
SEO vs AEO vs GEO: Differences and Strategies in Optimisation
The Effect of AI Search on the SEO Landscape The popularisation of AI tools and generative chatbots into the mainstream…
SEO
Instagram SEO Strategy for eCommerce: How to Drive Discovery in 2025
But firstly, what is Instagram SEO? Instagram SEO is the practice of making your content discoverable through in-app search, using…
SEO
TikTok Is Now a Search Engine: What That Means for eCommerce and Retail Brands in 2025
As user behaviour shifts, so does the role of social platforms, and TikTok is leading that change. But what is…
SEO
How To Rank In AI Overviews
How To Rank In AI Overviews? TL;DR: To rank in AI Overviews, focus on unique, helpful content that satisfies search…
Digital Advertising
Why Customers Drop Off: Understanding Purchase Journeys and Reducing Cart Abandonment in eCommerce
In the world of eCommerce, getting someone to your website is only the first step. Getting them to convert is…
SEO
What Is A Nofollow link? And How Is It different From A Follow Link?
What Is A Nofollow Link? (with examples!) A nofollow link is a hyperlink that includes the attribute rel="nofollow" in its…
How To Rank In AI Overviews
How To Rank In AI Overviews? TL;DR: To rank in AI Overviews, focus on unique, helpful content that satisfies search
SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok
What Is A Keyword?
Let us guess, you’re trying to navigate your way through digital marketing for the first time and you keep hearing
10 GA4 Tips for Effective Analytics & Reporting
The base of effective analytics & reporting is to allow you to have data-driven decision-making. There are two parts that
Should AI Write Your Ad Copy?
“Check out our Ad Copy Generator! It’s designed to whip up catchy headlines, snappy body text, and irresistible calls-to-action, all
A Step-by-Step Guide to Verifying Your Site’s Indexing on Google
What does it mean for a site to be indexed by Google? Google’s index acts like a giant library of
SEO vs AEO vs GEO: Differences and Strategies in Optimisation
The Effect of AI Search on the SEO Landscape The popularisation of AI tools and generative chatbots into the mainstream
How to Improve Your Organic Visibility on Google Shopping
What Is Google Shopping? Google Shopping is a tool that simplifies the way we discover and compare products from multiple
Conversion Tracking On Google Ads
Conversion tracking has become extremely complex over the past few years. Ad blockers block loading the tracking code, JavaScript errors