10X
monthly Web Leads
-83%
average Keyword Rank
7.5X
volume of Top 10 keyword ranks
How did we help WeatherWorld?
WeatherWorld is one of the leading heating and cooling companies located in the northern suburbs of Melbourne. Before coming to nimbl, WeatherWorld had previously engaged an SEO provider that employed a number of risky SEO tactics.
One tactic specifically was low-quality link building. As a result of this, they had unknowingly been served an ‘unnatural’ links notice via Google and lost the majority of their hard-earned rankings.
Google penalty removal and recovery
In order to reverse this penalty, nimbl performed a full link audit and diagnosis which involved a manual review of all the links pointing to their site – no software involved! We classified each link into being against guidelines or not according to our methodology, and attempted to manually contact all the problematic sites for removal – documenting the whole process in a spreadsheet.
The most important thing in a reconsideration request is that you demonstrate to Google the work you have done to cleanup the bad links, and the lessons learned. nimbl were able to lift the penalty on the very first reconsideration request, and WeatherWorld were able to regain their rankings after a number of weeks.
A quality SEO and link strategy was then implemented by nimbl, which delivered even further growth to WeatherWorld online. This resulted in a serious increase in the volume of leads generated via search.
So how did we fare?
10X
monthly Web Leads
-83%
average Keyword Rank
7.5X
volume of Top 10 keyword ranks
What our client has to say
When we first contacted nimbl, we had a Google penalty which we weren’t even aware of! With nimbl’s help we were able to remove our penalty and restore what rankings we previously had, and gain new ones in the process.
We used to average 3-4 leads a month, now we’re at 35-40 – which is a considerable improvement and exceeded our business targets!
MATTHEW
WeatherWorld
