-70%
Cost-per-Lead
87%
of Leads driven via nimbl
How did we help Hurst?
Hurst is not your typical commercial builder. They are a total capability construction and business transformation company, which helps brands in the retail, hospitality, automotive, QSR, and office sectors maximise their competitive advantage.
The team engaged nimbl to help execute a highly-targeted online B2B marketing strategy. Our goal was to generate new business opportunities from several defined customer segments, and do so at a cost-effective rate within a competitive online market.
Multi-channel B2B lead-generation
nimbl devised and executed a digital marketing strategy which delivered fast and measurable results via a combination of PPC initiatives – utilising Google Search Advertising, Display Network Advertising, and Remarketing.
From the very first month, we were able to deliver clicks at well-below the industry average, and convert these into qualified leads at a high rate. This drove general enquiries at an efficient cost.
In conjunction with one of our branding and design partners, we took our campaign to the next level through segmentation of our customer segments and target markets. This included highly-relevant landing pages for niche sectors such as Petrol Stations & Convenience Stores, and Quick-Service Restaurants (i.e. fast food ), which saw our results improve drastically.
Display Network Advertising on relevant sites and qualified audiences, along with a segmented approach to Remarketing, saw us continue to deliver highly-qualified leads and a fantastic opportunity for a big ROI.
B2B leads at a huge ROI
By understanding their target audiences and executing a strategy to engage at multiple touchpoints, the end result was an influx of new business enquiries without needing to spend a cent more.
The importance of our campaigns could not be overstated, with 87% of all web enquiries originating via one of our channels.
-70%
Cost-per-Lead
87%
of Leads driven via nimbl
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
