6X
Conversion Rate increase
+89%
Qualified sales leads
How did we help RiverEdge by Burbank?
RiverEdge by Burbank is a new apartment project in Melbourne’s thriving west. A premium offering, situated on the Werribee River and designed by award-winning architects Rothe Loweman, RiverEdge is a key project in a wider revitalisation program for Werribee.
The team at Burbank engaged nimbl to improve their digital marketing results, and generate leads to sell the remaining stock of apartments. With an ineffective SEM campaign previously managed, nimbl were tasked to turn the ship around and deliver a return on their digital marketing investment.
Generating qualified sales leads
With a long and successful track record in the property sector, nimbl quickly launched an effective Google Ads campaign to drive fast and measurable results.
By month one we had seen the highest-ever conversion rate from click into lead, immediately seeing improved returns with less expense on poor quality clicks. Complemented with a targeted Remarketing campaign, we were able to deliver qualified leads to the sales team – not just clicks.
Since commencing work, we have promoted several tactical campaigns to great success – including limited-time offers. These campaigns have seen best-ever conversion results and sales opportunities.

More leads for less
Through our effective strategy, we were able to deliver a significant increase in the volume of clicks that converted into real, actionable, sales enquiries.
Due to this, more leads were delivered within their budget, maximising Burbank Urban’s ROI in a quick period of time.
6X
Conversion Rate increase
+89%
Qualified sales leads
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!

LUCINDA
One Hot Yoga & Pilates