Shared coworking spaces have become ever-popular over the past few years (an unknown concept a decade ago) and have changed conventional office setups for good. Coworking spaces provide adaptability that can increase productivity and satisfaction, all while saving costs. And with workforces and businesses becoming more flexible by the day, it stands to reason that their workplace would do the same.
Although this may be sounding a little too good to be true, if you are a new or established business looking to move to a co-working space, you should know that it is not without its roadblocks.
As we know, an accurate Google Business Profile (formerly known as Google My Business) listing is an essential driver of leads to your company. But can you get listed if you don’t have your own commercial space? Well the answer isn’t a simple yes or no, but is dependent on playing by the rules set out by Google.
Co-working and Co-operating
So while you can in fact have a Google Business Profile in a co-working space, Google requires you to meet the following:
You need to have a fixed, dedicated area within the co-working space.
This means you can’t have a flexible membership where you move to different locations, workplaces or desks each day (so no hotdesking, sorry!). Best practice is to also include photos of your desk and office, indicating that your section of the co-working space is permanently yours.
The business must have clear signage in the space, identifying your business specifically.
The signage also needs to be permanent and visible to clients (although to this point, we have seen businesses be able to verify GBP’s with some signage that has seen better days for what it’s worth).
You need to be able to receive clients to the space
Your business must be able to receive clients, staffed by employees during stated hours in your Google Business Profile.
You need a mailing address that you can receive mail to
Making sure to use a unique until or suite number if possible that will help to differentiate yourself from the co-working space. Typically the co-working staff will be able to help you set that up.
Have your own business phone number
You must be able to answer calls/inquiries on a dedicated line that is separate from the co-working space’s line.
Fit within all other GBP guidelines.
Google is known to keep people on their toes with their ever-changing terms and guidelines. It is best to stay informed by regularly checking Google’s Information to avoid any negative consequences.
Frequently Asked Questions
What is a Co-working space?
A co-working office is a physical space in which different businesses or individuals work in the same building or area. Growing in popularity, these shared workspaces have been a cost-effective solution for freelancers, digital marketing agencies, small businesses and many startups alike.
What is a Google Business Profile and Why are They Important?
Google Business Profiles are listings that help optimise your company to show up in Google search results.
A complete profile includes:
- Address
- Business hours
- Description
- Phone number
- Photos
- Category
- Services
These free to manage profiles give authority to a business, thereby strengthening its position in its respective market. Whilst Google doesn’t require all of this information to be filled out (Name, Address and Phone Number at minimum), in Google’s eyes the more is always the better.
Why are Business in Co-working Spaces More Likely to Get Suspended on Google Business Profile?
Businesses in coworking spaces are more likely to be suspended on Google Business Profile because these spaces often fail to meet the guidelines set by Google in one way or another. This could be for any reasons including a lack of a permanent workspace, no clear signage, staffing not matching the hours of the coworking space. If this happens, verifying the legitimacy of the business becomes difficult and will be flagged by Google. It could be worse, however, virtual locations aren’t able to get listed with GBP at all.
If my Business Profile is Suspended, How Can I Reinstate my Google Business Profile listing?
To reinstate a GBP listing:
- Read over and ensure your business meets Google’s guidelines .
- Submit proof of location items, such as photos and lease agreements.
- Submit an appeal with Google, providing necessary documentation to prove your compliance.
Trying to enhance your business’s online presence? consider reaching out to nimbl. Contact us today to learn how we can help your business grow.
