Insights from the Microsoft guide to AEO & GEO
In the first week of 2026, digital marketers still working through the holiday period were treated to a particularly interesting report from the Microsoft Advertising team. A report was published titled From Discovery to Influence: A Guide to AEO and GEO, written by internal Principal Product Manager, Jen Myers. Now as 2025 has closed out, […]
A Review of Ahrefs Evolve 2025
Ahrefs Evolve 2025 Speaker By Speaker Breakdown As a digital marketing agency based in Melbourne, Australia, truly upper echelon SEO events can unfortunately be few and far between. Not to say that there aren’t several great SEO focused conferences in Australia, but there is a notable gap in speaker experience, and occasionally, content relevance. That […]
SEO vs AEO vs GEO: Differences and Strategies in Optimisation
The Effect of AI Search on the SEO Landscape The popularisation of AI tools and generative chatbots into the mainstream have transformed so much of how we navigate information in our world. Lengthy research on complex topics, reading of content, and even the way we organise data in our lives have turned about-face, removing hours […]
Google’s AI Overviews Being Tested In The Australian Search Market
An intriguing moment for search engine result pages (SERPs) is on the horizon, as Google is about to begin trialling their controversial AI overviews on Australian shores. Alphabet, the parent company of both Google and YouTube, has briefed stakeholders in Australia that AI overviews will begin being tested imminently. A lot has been made of […]