Law Firm SEO: Tips on AI Visibility, SEO and More
Key Highlights Legal content falls under Google’s YMYL classification, meaning trust, accuracy and demonstrated expertise carry more weight than in most industries  Visibility now spans Google organic, the Map Pack, AI Overviews and LLM tools like ChatGPT and Perplexity  Strong SEO foundations are the gateway to AI citation, but formatting, answer clarity and […]
Google Announces AI Impression Data is Coming to Search Console
TL;DR Google has announced dedicated Search Generative AI performance reports in Search Console For the first time, site owners will have impression data for AI Overviews, AI Mode, and generative AI features in Discover The report breaks down visibility by page, country, device, and date Click data and query-level data are not included yet Currently […]
Google Publishes First Guidlines On Optimising For AI Search
For the first time, Google Search has published a guide on how to optimise for generative AI search. There’s been no shortage of opinions on the topic – ours included – but now Google has published their perspective, acknowledging what helps, highlighting where business owners and digital makretings should prioritise their efforts and pushed back […]
A Review of Sydney SEO Conference 2026
Sydney SEO Conference 2026 Speaker By Speaker Breakdown At nimbl, we love a conference. More acutely, we love to learn. As a results-focused digital marketing agency, learning, adjusting and growing are non-negotiables. As our industry experiences one of the most disruptive technological shifts in its history, AI as a search channel is forcing everyone to […]
Insights from the Microsoft guide to AEO & GEO
In the first week of 2026, digital marketers still working through the holiday period were treated to a particularly interesting report from the Microsoft Advertising team. A report was published titled From Discovery to Influence: A Guide to AEO and GEO, written by internal Principal Product Manager, Jen Myers. Now as 2025 has closed out, […]
A Review of Ahrefs Evolve 2025
Ahrefs Evolve 2025 Speaker By Speaker Breakdown As a digital marketing agency based in Melbourne, Australia, truly upper echelon SEO events can unfortunately be few and far between. Not to say that there aren’t several great SEO focused conferences in Australia, but there is a notable gap in speaker experience, and occasionally, content relevance. That […]
SEO vs AEO vs GEO: Differences and Strategies in Optimisation
The Effect of AI Search on the SEO Landscape The popularisation of AI tools and generative chatbots into the mainstream have transformed so much of how we navigate information in our world. Lengthy research on complex topics, reading of content, and even the way we organise data in our lives have turned about-face, removing hours […]
Google’s AI Overviews Being Tested In The Australian Search Market
An intriguing moment for search engine result pages (SERPs) is on the horizon, as Google is about to begin trialling their controversial AI overviews on Australian shores. Alphabet, the parent company of both Google and YouTube, has briefed stakeholders in Australia that AI overviews will begin being tested imminently. A lot has been made of […]