SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok and Facebook, serve as search engines in their own right. Consumers now use social media to discover brands, research products, and find answers to their questions, shifting how businesses approach search engine optimisation (SEO). We […]
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The new version expanded the document from 170 pages to now 181 – with a lot of the focus of the new document looking at AI content evaluation, web spam policies, enhanced quality assessment as well […]
Role of SEO in Fashion eCommerce
The Fashion industry is one of the most competitive in the world there is, with every brand trying to gain the attention of the consumer. So it begs the question, in this eCommerce world of ‘look at me! look at me!’ How does one stand out from the crowd? The answer is more or less […]
What Is A Keyword?
Let us guess, you’re trying to navigate your way through digital marketing for the first time and you keep hearing this word keyword thrown about and don’t know what it means. Fret not, you don’t know what you haven’t learnt yet – and we are here to teach you. Let’s go through some of the […]
How to Improve Your Organic Visibility on Google Shopping
What Is Google Shopping? Google Shopping is a tool that simplifies the way we discover and compare products from multiple retailers. Accessible via Google Search or the Shopping tab, it serves as a hub where users can browse a curated selection of products from different websites. The ultimate goal? To make it easier for people […]
Google Announces November 2024 Core Algorithm Update
Today Google have announced their November 2024 core algorithim update. Core updates to Google’s search algorithm are not uncommon, they tend to happen several times throughout the year. Each update will have a certain aim, but they’re all underlined by the goal of improving the quality of results that appear on Google’s search engine result […]
Google’s AI Overviews Being Tested In The Australian Search Market
An intriguing moment for search engine result pages (SERPs) is on the horizon, as Google is about to begin trialling their controversial AI overviews on Australian shores. Alphabet, the parent company of both Google and YouTube, has briefed stakeholders in Australia that AI overviews will begin being tested imminently. A lot has been made of […]
Can You Have A Google Business Profile At A Shared Co-Working Space?
Shared coworking spaces have become ever-popular over the past few years (an unknown concept a decade ago) and have changed conventional office setups for good. Coworking spaces provide adaptability that can increase productivity and satisfaction, all while saving costs. And with workforces and businesses becoming more flexible by the day, it stands to reason that […]
How to Schedule a Crawl in Screaming Frog
What is a Screaming Frog Crawl Schedule? A Screaming Frog crawl schedule allows you to automate the process of crawling a website or a set of links and set intervals. Why is Scheduling a Screaming Frog Crawl Useful? Scheduled Crawls assist us in monitoring the health of the site by; Regularly identifying and addressing technical […]
nimbl: A Semrush Digital Marketing Agency Partner
We’re incredibly proud to be recognised as one of Australia’s select few digital marketing agencies with a 5-star rating from Semrush – with only three other agencies across Melbourne boasting a perfect agency score of 5. Image Source: Semrush What Is Semrush? Semrush is one of the most comprehensive digital marketing tools in the industry. […]