A Review of Ahrefs Evolve 2025
Ahrefs Evolve 2025 Speaker By Speaker Breakdown As a digital marketing agency based in Melbourne, Australia, truly upper echelon SEO events can unfortunately be few and far between. Not to say that there aren’t several great SEO focused conferences in Australia, but there is a notable gap in speaker experience, and occasionally, content relevance. That […]
SEO vs AEO vs GEO: Differences and Strategies in Optimisation
The Effect of AI Search on the SEO Landscape The popularisation of AI tools and generative chatbots into the mainstream have transformed so much of how we navigate information in our world. Lengthy research on complex topics, reading of content, and even the way we organise data in our lives have turned about-face, removing hours […]
Instagram SEO Strategy for eCommerce: How to Drive Discovery in 2025
But firstly, what is Instagram SEO? Instagram SEO is the practice of making your content discoverable through in-app search, using keyword-rich captions, alt text, and video overlays. In 2025, it’s a must-have for eCommerce brands who want visibility across every part of the funnel, not just the feed. Instagram isn’t just a visual-first platform anymore. […]
TikTok Is Now a Search Engine: What That Means for eCommerce and Retail Brands in 2025
As user behaviour shifts, so does the role of social platforms, and TikTok is leading that change. But what is TikTok SEO? TikTok SEO is the process of making your content discoverable within TikTok’s search results by aligning with how users search on the platform. It’s not just about hashtags or trends, it’s about understanding […]
How To Rank In AI Overviews
How To Rank In AI Overviews? TL;DR: To rank in AI Overviews, focus on unique, helpful content that satisfies search intent, backed by strong SEO fundamentals, structured data and trusted citations. What Are AI Overviews? Great question! And a good jumping-off point for this conversation. Let’s get it straight from the source. In Google’s blog, […]
What Is A Nofollow link? And How Is It different From A Follow Link?
What Is A Nofollow Link? (with examples!) A nofollow link is a hyperlink that includes the attribute rel=”nofollow” in its HTML code. This attribute tells search engines not to follow the link or consider it when evaluating the credibility or authority of the linked page. Here’s how it appears in HTML: <a href=”https://example.com” rel=”nofollow”>Visit site</a> […]
SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok and Facebook, serve as search engines in their own right. Consumers now use social media to discover brands, research products, and find answers to their questions, shifting how businesses approach search engine optimisation (SEO). We […]
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The new version expanded the document from 170 pages to now 181 – with a lot of the focus of the new document looking at AI content evaluation, web spam policies, enhanced quality assessment as well […]
Role of SEO in Fashion eCommerce
The Fashion industry is one of the most competitive in the world there is, with every brand trying to gain the attention of the consumer. So it begs the question, in this eCommerce world of ‘look at me! look at me!’ How does one stand out from the crowd? The answer is more or less […]
What Is A Keyword?
Let us guess, you’re trying to navigate your way through digital marketing for the first time and you keep hearing this word keyword thrown about and don’t know what it means. Fret not, you don’t know what you haven’t learnt yet – and we are here to teach you. Let’s go through some of the […]