Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search, Display, Discovery, Gmail and Maps. Utilising Google’s AI various assets will be combined to create an ad, & displayed on different placements to reach potential customers. The targeting & AI is driven by various inputs […]
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering new dinner recipes, and planning holiday itineraries. A study revealed that up to 40% of young people now use TikTok as their main search engine. Younger users prefer personalised platforms like TikTok and Instagram for […]