Digital Marketing or Traditional Marketing – Which Is Best?
We live in an ever-evolving digital world. When it comes to marketing, the landscape is continuously changing towards digital solutions and it is inevitable, and digital marketing is pivotal to ensuring your business is future-proofed for success. Before the days of the internet, there was only traditional marketing and it continues to have its benefits. […]
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search, Display, Discovery, Gmail and Maps. Utilising Google’s AI various assets will be combined to create an ad, & displayed on different placements to reach potential customers. The targeting & AI is driven by various inputs […]
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering new dinner recipes, and planning holiday itineraries. A study revealed that up to 40% of young people now use TikTok as their main search engine. Younger users prefer personalised platforms like TikTok and Instagram for […]