Why Customers Drop Off: Understanding Purchase Journeys and Reducing Cart Abandonment in eCommerce
In the world of eCommerce, getting someone to your website is only the first step. Getting them to convert is what matters most. Brands are constantly driving traffic through paid ads, SEO, and influencer content, but too often, they lose customers at the final hurdle: the checkout. This is where most of the friction lives, […]
What does ‘Limited by budget’ actually mean in Google Ads?
Your Google Ads campaigns are showing the ‘Limited by budget’ status. Although these words seem self-explanatory, is there more to it? Is Google just trying to make you spend more money? In this post, we’ll break down exactly what ‘Limited by budget’ means, why it’s happening to your campaigns, and what you can do to […]
3 Investments for Better Social Media Marketing
Making digital marketing assets can be daunting for a small business or brand. The competing demands of various promotions, creative motivations, and business identity become overwhelming and difficult to manage. In a competing landscape of various business assets and design content, a blank canvas is daunting, and the expense of outsourcing can seem hard to […]
5 Key Benefits of Meta Ads
Social media is an ever-growing beast that consumes a large portion of many of our lives. From the casual scrolling throughout the day, to the lengthy evening scrolls while you’re relaxing before going to bed. Although a lot of us can admit that it is often mindless scrolling (I know I can), there is great […]
Creative Limitations On Google Ads
Google is the world’s leading search engine. Want to find information on something? Google is the first port of call. Google Search uses advanced technology and algorithms to match a searcher’s intent with the best possible results. When it comes to advertising through Google Ads, which show up at the top of the search engine […]
Why Aren’t My Google Ads Showing on the SERP?
So you’ve just started advertising on Google Ads. But your ads aren’t coming up on the Google Search when you type in the high-intent keywords you’ve got in your keyword list… that’s odd. Actually, it’s not. Let me explain. Although you might be targeting the perfect high-intent keywords, there are many other factors that directly […]
What is Conversion Rate Optimisation?
Let’s set the scene – You’re a business wanting to get more customers through your digital marketing. You can see that you are getting a lot of clicks on your ads, however you are not getting enough users to become paying customers. Yes, getting people to click on your ads and visit your website can […]
11 Common Mistakes on Google Ads That Waste Your Money
Let’s discuss the most common mistakes we see in Google Ads when auditing accounts. More often than not, these mistakes are usually from the Recommendations tab on Google Ads. To this I’ll say, remember that just because Google is recommending it doesn’t mean they are best practice and will make your performance skyrocket. Here are […]
8 Reasons Why Your Meta Ads Aren’t Converting
POV: You’ve just wrapped on the set up for your new Meta campaign. You nailed the implementation, the visuals are eye-catching, and the copy is spot-on. Now, you’re just waiting for those conversions to start pouring in—but they don’t. Meta platforms can be tricky and sometimes unpredictable. If your campaigns aren’t converting, there could be […]
Should AI Write Your Ad Copy?
“Check out our Ad Copy Generator! It’s designed to whip up catchy headlines, snappy body text, and irresistible calls-to-action, all tailored just for your audience. Start creating killer ads in no time!” Since first introduced in February 2019, generative AI has become increasingly publicly conceptualised as a powerful technology, with the potential to deliver vast […]