What is Conversion Rate Optimisation?
Let’s set the scene – You’re a business wanting to get more customers through your digital marketing. You can see that you are getting a lot of clicks on your ads, however you are not getting enough users to become paying customers. Yes, getting people to click on your ads and visit your website can […]
11 Common Mistakes on Google Ads That Waste Your Money
Let’s discuss the most common mistakes we see in Google Ads when auditing accounts. More often than not, these mistakes are usually from the Recommendations tab on Google Ads. To this I’ll say, remember that just because Google is recommending it doesn’t mean they are best practice and will make your performance skyrocket. Here are […]
8 Reasons Why Your Meta Ads Aren’t Converting
POV: You’ve just wrapped on the set up for your new Meta campaign. You nailed the implementation, the visuals are eye-catching, and the copy is spot-on. Now, you’re just waiting for those conversions to start pouring in—but they don’t. Meta platforms can be tricky and sometimes unpredictable. If your campaigns aren’t converting, there could be […]
Should AI Write Your Ad Copy?
“Check out our Ad Copy Generator! It’s designed to whip up catchy headlines, snappy body text, and irresistible calls-to-action, all tailored just for your audience. Start creating killer ads in no time!” Since first introduced in February 2019, generative AI has become increasingly publicly conceptualised as a powerful technology, with the potential to deliver vast […]
How Google Ads Can Skyrocket Your Business
Google Ads is an incredible digital marketing tool that has the potential to skyrocket the growth of your business. According to Statista: Google has 91.5% market share of leading search engines worldwide. Why is this important? Well, as a world-leading search engine, Google dominates the digital landscape when it comes to satisfying search intent. When […]
Digital Marketing or Traditional Marketing – Which Is Best?
We live in an ever-evolving digital world. When it comes to marketing, the landscape is continuously changing towards digital solutions and it is inevitable, and digital marketing is pivotal to ensuring your business is future-proofed for success. Before the days of the internet, there was only traditional marketing and it continues to have its benefits. […]
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search, Display, Discovery, Gmail and Maps. Utilising Google’s AI various assets will be combined to create an ad, & displayed on different placements to reach potential customers. The targeting & AI is driven by various inputs […]
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering new dinner recipes, and planning holiday itineraries. A study revealed that up to 40% of young people now use TikTok as their main search engine. Younger users prefer personalised platforms like TikTok and Instagram for […]