+143%
Increase in new users in 2 months
48%
Web traffic from Sydney launch
How did we help One Hot Yoga?
One Hot Yoga is a successful hot yoga studio based in the trendy Melbourne suburb of South Yarra. The team engaged nimbl in January 2016 to help expand their business into Sydney.
With a new Potts Point studio scheduled to launch in late February, nimbl’s job was to promote the launch online and ensure sales of the all-important foundational memberships – which were vital to the success of the new studio.
The headline solution here
To drive fast results to support the launch, nimbl activated a targeted search and social campaign to deliver new members to the studio. Utilising advertising on Google, Facebook and Instagram, we reached qualified Sydney-siders and converted these into trial class bookings.
Solution 1
Prior to launch, web traffic from Sydney only represented 8% of the total. At launch, this traffic spiked to far-surpass Melbourne with the assistance of PR. Over the course of the first 3 months, we saw traffic sustained from Sydney – which represented a majority 48%!
Solution 2
The client reported that all initial trial classes were filled, with additional classes put on to handle the demand!
Solution 3
Post-launch, membership sales continued to increase. A SEO strategy complemented both Melbourne and Sydney studios long-term, to ensure consistent growth in members
So how did we fare?
+143%
Increase in new users in 2 months
48%
Web traffic from Sydney launch
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates