2,593
Keywords inside Google's top 100, just 11 months post launch.
1,121%
Return on ad spend (ROAS) on Google Ads.
555%
Return on ad spend (ROAS) on Meta Ads.
How did we help Hotel Marvell?
nimbl was engaged to support the launch of a brand new luxury hotel in Bryon Bay, Hotel Marvell.
Starting from a brand new website and domain, our goal was to rapidly drive brand awareness and secure bookings as fast as possible for the upcoming peak season.
Fast tracking the successful launch of a hotel
This was a multi faceted strategy utilising all major digital channels.
This included organic search and paid advertising across Google Ads and Meta.
Search Engine Optimisation
Before the hotel's opening, an initial SEO campaign was kicked off to quickly enhance the hotel's visibility for branded searches on its new domain. After the launch, a content strategy was developed focussing on creating region-specific content, and significant efforts were made to utilise PR for securing high-quality link building opportunities.
Google Ads
Google ads was activated to specifically target searchers looking for luxury accommodation in the area. This ensured spend was being used as efficiently as possible to secure vital early bookings.
Meta Ads
Ads across Facebook and Instagram helped support brand awareness of the launch across a wider audience and at a cheaper CPM. This was also pivotal in pushing promotional opening offers using engaging creatives.
So how did we fare?
Our coordinated digital campaigns played a crucial role in the successful launch of Hotel Marvell, resulting in a notable increase in web traffic and bookings, along with faster-than-average improvements to SEO rankings.
2,593
Keywords inside Google's top 100, just 11 months post launch.
1,121%
Return on ad spend (ROAS) on Google Ads.
555%
Return on ad spend (ROAS) on Meta Ads.
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
