10
Top 3 rankings achieved for 10 surrounding suburb specific, car wash keywords
+75%
Increase in 'Get Direction' requests from website, Jan-Mar 24 vs 23
How did we help Grand Wash Auto?
Grand Wash Auto is a family-owned car wash committed to top-quality service, convenience, consistency, and exceptional value drawing customers from all over town to their location.
Grand Wash Auto engaged nimbl to help maximise the number of people coming to use their car wash on a daily basis, as well as encourage sign-ups to the ultimate wash pass.
Driving Local Traffic to Grand Wash Auto
This was a comprehensive strategy encompassing all major digital channels, including Search Engine Optimisation and paid advertising on Google Ads and Meta.
Search Engine Optimisation
Grand Wash Auto is a car wash that services locals in Thornbury and the surrounding suburbs. Therefore, we initiated a targeted strategy to ensure they ranked among the top results on Google for core keywords, not just in Thornbury but also in the specific suburbs where their customers are searching.
Google Ads
We launched a Google Ads campaign aimed at driving traffic from Thornbury and nearby suburbs directly to the car wash. This strategy was precisely geo-targeted so there was minimal wastage in spend, and our campaigns were optimised towards Google's 'store visit' metric which indicated a user had seen our ad and then visited the wash.
Meta Ads
To increase the reach to non-searchers, we launched a Meta Ads campaign targeting customers on Facebook and Instagram with enticing creatives. This strategy worked well when paired with offers from Grand Wash Auto, such as the 'Get A Free Wash On Your Birthday' offer.
So how did we fare?
Our strategic digital campaigns delivered outstanding results across all major platforms, driving more locals to use Grand Wash Auto for their car wash needs.
10
Top 3 rankings achieved for 10 surrounding suburb specific, car wash keywords
+75%
Increase in 'Get Direction' requests from website, Jan-Mar 24 vs 23
What our client has to say
We have worked with nimbl for our car wash business and it has been nothing short of fantastic!
The content created, as well as the reports provided, have been hugely beneficial to our business and has allowed us to continue growing.
Hayden, our SEO Specialist, has been a pleasure to work with and we could not recommend enough.
DION
Grand Wash Auto
