40%
lost Revenue recovered within 2 months
+39%
Revenue growth YoY
How did we help Thomas Jewellers?
Thomas Jewellers was an iconic name in jewellery across regional Australia for over 120 years. With 8 stores nationally, most notably in Melbourne’s Bourke Street Mall, Thomas Jewellers also placed a focus on their online presence. As part of the brand’s evolution, the team at Thomas redesigned a new online store and launched this with expectations of traffic and sales growth.
Unfortunately, this wasn’t the case. Due to a lack of focus and direction on search engine performance, their existing online revenues took a sharp dive due to lost exposure and SEO performance. The team engaged nimbl to conduct a review of what had occurred, and implement a plan to recover (and grow) their lost online revenue.
Retroactive SEO migration recovery
Immediately, nimbl performed a post-migration audit and review of the impact of the website launch. The team identified many issues leading to a 40% drop in revenue over the month’s after launch. As part of a wider SEO strategy, nimbl put a strategy in action to quickly recover revenue back to their baseline within 2 months.
Post-recovery, the team continued to work with Thomas to drive the growth they expected their new website to bring. With the recovery occurring in mid-2015, a focus was placed on the upcoming Christmas period. As a result of our work, December saw a 40% increase in revenue from 2014 – a fantastic result. Further into 2016-17, traffic growth continued to reach new heights (as shown in the graph).
Recovering lost revenue and delivering growth
After addressing the critical issues that resulted in the substantial drop in online exposure post-launch, nimbl was able to recover the 40% of lost revenue within 2 months – a massive relief for the business coming into the peak holiday season.
Beyond this, the strong foundation we established delivered ongoing SEO growth, which delivered a further 39% increase in revenue post-recovery.
40%
lost Revenue recovered within 2 months
+39%
Revenue growth YoY
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
