323%
Current return on ad spend (ROAS) via Google Ads for the 23/24 financial year (up to Apr 24)
466%
Current return on ad spend (ROAS) via Meta Ads for the 23/24 financial year (up to Apr 24)
How did we help Abode Living?
Abode Living creates luxurious, handcrafted textiles that elevate everyday moments, continuing a family tradition of quality since 1991. Based in Melbourne, their dedicated craftsmanship and relentless pursuit of excellence ensure that only the best materials make it into your home.
Our team were commissioned to run their Google Ads campaigns, and also take over management of the social media advertising strategy, which previously consisted mainly of sporadic boosted posts.
Demonstrate the value of paid through profitable ROAS
Abode had not extensively explored social advertising. Our objective was to quickly demonstrate this was a viable advertising channel by proving it could achieve a profitable return on ad spend (ROAS).
Google Ads had been active for a while, but there was limited understanding of it’s performance in terms of ROAS.
Bespoke Creative Solutions
Abode was committed to maintaining consistent brand messaging and imagery throughout the campaigns. We worked closely with the client and design team to get the best of both worlds.
Leverage Conversion Focussed Bidding
After correctly configuring tracking to monitor purchases and their values, we transitioned to a conversion value-focused bidding strategy in Google Ads, resulting in ongoing performance improvements. Additionally, we quickly adopted Performance Max to capitalise on Google's advanced machine learning capabilities.
Social Campaigns Optimised For Sales
Our social campaigns aimed to generate sales from new prospects and re-engage visitors who demonstrated buying intent but did not complete a purchase. Given Abode is a premium brand, we split tested many different audience variations to find the best performing segments.
Campaign Driven
We quickly identified that 'sale' periods were crucial times to boost marketing spend, as they consistently led to higher conversion rates and improved ROI. Our team was dedicated to dynamically identifying opportunities to scale spending for enhanced returns.
So how did we fare?
After managing the campaigns for more than 12 months, we have consistently demonstrated their profitability and value to the business, despite declining retail and economic conditions. Some of our key highlights can be seen below.
323%
Current return on ad spend (ROAS) via Google Ads for the 23/24 financial year (up to Apr 24)
466%
Current return on ad spend (ROAS) via Meta Ads for the 23/24 financial year (up to Apr 24)
What our client has to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
