Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
SEO
Google Announces November 2024 Core Algorithm Update
Today Google have announced their November 2024 core algorithim update. Core updates to Google's search algorithm are not uncommon, they…
SEO
Google’s AI Overviews Being Tested In The Australian Search Market
An intriguing moment for search engine result pages (SERPs) is on the horizon, as Google is about to begin trialling…
Digital Advertising
Creative Limitations On Google Ads
Google is the world’s leading search engine. Want to find information on something? Google is the first port of call.…
SEO
Can You Have A Google Business Profile At A Shared Co-Working Space?
Shared coworking spaces have become ever-popular over the past few years (an unknown concept a decade ago) and have changed…
Digital Advertising
Why Aren’t My Google Ads Showing on the SERP?
So you’ve just started advertising on Google Ads. But your ads aren’t coming up on the Google Search when you…
Digital Advertising
What is Conversion Rate Optimisation?
Let’s set the scene - You’re a business wanting to get more customers through your digital marketing. You can see…
A Step-by-Step Guide to Verifying Your Site’s Indexing on Google
What does it mean for a site to be indexed by Google? Google’s index acts like a giant library of
Should AI Write Your Ad Copy?
“Check out our Ad Copy Generator! It’s designed to whip up catchy headlines, snappy body text, and irresistible calls-to-action, all
Can You Have A Google Business Profile At A Shared Co-Working Space?
Shared coworking spaces have become ever-popular over the past few years (an unknown concept a decade ago) and have changed
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search,
How Google Ads Can Skyrocket Your Business
Google Ads is an incredible digital marketing tool that has the potential to skyrocket the growth of your business. According
Will TikTok Replace Google?
The Current Climate Emerging trends show that Gen Z is turning to TikTok for finding the best coffee spots, discovering
10 GA4 Tips for Effective Analytics & Reporting
The base of effective analytics & reporting is to allow you to have data-driven decision-making. There are two parts that
What is Conversion Rate Optimisation?
Let’s set the scene – You’re a business wanting to get more customers through your digital marketing. You can see
How to Schedule a Crawl in Screaming Frog
What is a Screaming Frog Crawl Schedule? A Screaming Frog crawl schedule allows you to automate the process of crawling