Our thoughts & updates
The digital world is constantly evolving, with new things becoming possible and the ways we do things ever-changing. Here, we occasionally post our thoughts on anything from new features which we are using for our clients, to the latest news going on in our office. Whether you’re after information or inspiration, take a look at what we’re thinking below.
SEO
What Is A Nofollow link? And How Is It different From A Follow Link?
What Is A Nofollow Link? (with examples!) A nofollow link is a hyperlink that includes the attribute rel="nofollow" in its…
Digital Advertising
What does ‘Limited by budget’ actually mean in Google Ads?
Your Google Ads campaigns are showing the ‘Limited by budget’ status. Although these words seem self-explanatory, is there more to…
SEO
SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok…
SEO
Google Updates Search Quality Rater Guidelines: Addresses AI Written Content
Google has just announced its updates to the Search Quality Rater Guidelines for the first time since March 2024. The…
Data & Analytics
Conversion Tracking On Google Ads
Conversion tracking has become extremely complex over the past few years. Ad blockers block loading the tracking code, JavaScript errors…
Digital Advertising
3 Investments for Better Social Media Marketing
Making digital marketing assets can be daunting for a small business or brand. The competing demands of various promotions, creative…
SEO for Social Media: How to Optimise Your Content for Maximum Visibility
Social media has evolved far beyond its original purpose of connecting friends and sharing updates. Today, platforms like Instagram, TikTok
Performance Max: The Ultimate Introduction
Performance Max is the newest campaign type in Google Ads that leverages all six of Google’s owned channels: Video, Search,
Creative Limitations On Google Ads
Google is the world’s leading search engine. Want to find information on something? Google is the first port of call.
What is Conversion Rate Optimisation?
Let’s set the scene – You’re a business wanting to get more customers through your digital marketing. You can see
How to Schedule a Crawl in Screaming Frog
What is a Screaming Frog Crawl Schedule? A Screaming Frog crawl schedule allows you to automate the process of crawling
5 Key Benefits of Meta Ads
Social media is an ever-growing beast that consumes a large portion of many of our lives. From the casual scrolling
Why Aren’t My Google Ads Showing on the SERP?
So you’ve just started advertising on Google Ads. But your ads aren’t coming up on the Google Search when you
Should AI Write Your Ad Copy?
“Check out our Ad Copy Generator! It’s designed to whip up catchy headlines, snappy body text, and irresistible calls-to-action, all
Digital Marketing or Traditional Marketing – Which Is Best?
We live in an ever-evolving digital world. When it comes to marketing, the landscape is continuously changing towards digital solutions