Health & Fitness Solutions
Ready to strengthen your digital reach? We’re here to help you pump up your businesses online presence.
By 2030, users in Australia are projected to spend around $5.5 billion AUD on fitness trackers, tech and general products in the space; an increase from $1.9 billion at the end of 2024.
There’s a clear growing digitisation of the industry for users and their fitness needs; think time and appointment management, research on innovators in the space, online training and more. What are you doing to bring your business into this era of user behaviour?
Struggling to stand out in the crowded fitness market? We specialise in sharpening your online presence, leveraging what makes your business unique to pull ahead of the competition. Our strategies are designed to highlight your distinct services, ensuring you catch the eye of potential clients in your neighbourhood.
You’re probably not interested in hitting KPI’s that don’t get people in the door. Don’t worry, we aren’t either. Our targeted campaigns place your business front and centre for those searching for what you offer. We focus on driving meaningful conversions that boost your revenue, pushing the needle where it counts.
Brands we’ve proudly worked with
Our approach to the industry
The fitness space can be surprisingly broad, as business shapes evolve and mutate to suit on-demand needs, a changing lifestyle focus on hybrid environments and more.
Our digital services take these shifting user behaviours into account by tackling:
GYMS & LOCATIONS
Challenge:
- Leads & Memberships
- Promotion of Physical Location
- Offering Optimisations
Solution:
- Tailored Ad Messaging
- Consistent NAP Management
- CTA Engagement Across Key Pages
LIFESTYLE ACTIVITIES & SERVICES
Challenge:
- Managing Event Promotions
- Promotion of Physical Location
- Consolidation of Services
Solution:
- Keyword & Market Research to Determine Resource Allocation
- Local SEO Mapping in Site Structure
What do we do?
Unlock the full potential of your website with our tailored digital marketing services. We offer a comprehensive suite of solutions designed specifically for the Health & Fitness sector.
Search Engine Optimisation
Staying on top of evolving search practices can be complex and time-consuming for business owners. We stay at the forefront of best practices to tailor SEO strategies that are best fit for your business and industry:
- Keyword research that makes sure your business is seen where your customers search
- Site structure and technical auditing to ensure Google can crawl your site with ease
- Topical mapping and clustering that creates high-impact, relevant content strategies
- Ongoing consultation on off-page factors such as brand reputation management, link building, GPB optimisation and more.
AI Search & GEO
Modern search habits are increasingly found on platforms like ChatGPT, Perplexity and Google’s AI Overviews. We explore strategies that keep your visibility closest to AI citations and synthesis, as well as documenting the metrics that measure them.
Google Ads Management
Our Google Ads campaigns are designed to deliver the highest return on investment possible from your advertising spend.
Social Media Advertising
The Social Media advertising landscape is rapidly evolving and our expert team keeps you at the forefront of effectiveness and innovation.
Conversion Rate Optimisation
Maximise the chances of every visit turning into a sale or possible lead with our cutting edge CRO strategies.
Data & Analytics
We design custom digital reporting and tracking solutions that help you make data-informed decisions about your digital performance.
Site Migrations
Changing website design or moving to a new platform? Our migration oversight ensures you preserve and improve your existing online performance.
Not sure what will help your business?
Approach business goals like fitness goals
We know the importance of reaching the right people. With our deep experience in the health and fitness industry, we focus on connecting your gym or studio with those eager to join. Our strategies aim to attract the right members and expand your client base for lasting growth.
Targeted Local Campaigns
We utilise the latest techniques in localised marketing to make sure your studio distinguishes itself from local competitors.
Membership Acquisition Tactics
Boost sign-ups for free trials and intro offers through targeted online advertising and convert more prospects into active members.
Scale Your Client Base Online
Leverage existing membership data to reach new prospects at scale who share similar interests, characteristics and behaviours.
Transparent Reporting
Do you use a membership booking platform? Our tracking capabilities enables us to monitor conversions through these systems and pinpoint them back to your digital campaigns.
We’re a performance focused team
nimbl is a boutique, Melbourne-based digital agency that features a team of experts who specialise in growing business online. Consider us like an extension of your team, not just another service provider, as we create personalised strategies tailored to your specific business goals.
By working with us, you have a dedicated digital team attached to your business, adding multiple decades of hands-on experience to ensure that your digital presence is best-positioned for success.
Locally-based Experienced Staff
Our team is all under the one roof in Melbourne, providing our clients with direct access to our cohesive team of seasoned specialists. However, we work with businesses all across Australia and abroad.
Boutique Service
As a boutique agency, you're not just another number to us. We prioritise having a smaller selection of clients so we can build long term growth and relationships, and provide the highest level of service.
Committed to Continual Improvement
We continually look to fine-tune our service delivery in the ever-changing world of digital. This ensures you're always ahead of the curve, and your business is constantly moving towards your growth targets.
No-nonsense Approach
We adopt a transparent and no-nonsense approach to digital, so you'll always understand what we're doing for you and why. We keep the jargon low, and bring everything we do back to the goals you expect us to achieve.
You’re here to see results, and to gauge if our Health & Fitness prowess delivers in tangible terms. In the case studies below, we explore some of our successes that have driven real impact and measurable growth.
Don’t see a business like yours below? Fill out our free website analysis for a customised insight into how our services can help you succeed online.
What our happy clients have to say
700 bookings of an available 900 (as we have added more classes) with many classes waitlisted. Huge!
LUCINDA
One Hot Yoga & Pilates
A quick note to let you know how pleased we were with the GA4 training that Sophia delivered this morning.
She was a great presenter, did a terrific job of clearly explaining rather complex subject matter, and answering some curly questions on the fly.
Feedback from the team has also been very positive about Sophia in general, as to how helpful, insightful, and responsive she has been since she started working with us.
Thank you – we appreciate the service and value that nimbl is providing the APA
LUCY
Australian Physiotherapy Association
Happy to say that our new patient bookings have increased substantially in the last 1-2 weeks. We have had approximately 25 in the last fortnight. I suspect the change in account management has a lot to do with it, so thank you!
JORDAN
One&All