For companies in the health and fitness industry, it’s important to remember that you are selling a lifestyle. A healthy lifestyle for sure, but one that requires effort from the consumer, so you need to do a lot of convincing with your content.
You need a modern look, easy-to-understand information and processes, and above all, you have to stand out in what is a very competitive industry. There is no shortage of various deals and offers available from a range of websites and platforms promoting doctors, personal trainers, gym memberships, psychologists, and more.
To excel and stand apart from the competition, you need excellent digital marketing strategies that allow you to connect with health and fitness lovers, and those considering making a positive change in their life.
Want a no-obligation analysis?
We live in an extremely competitive age, and marketing is one of the most vital aspects when you are running a business. No matter how good your product or service may be, a bad marketing strategy will stop it dead in its tracks. On the flip side, good marketing can increase sales and help your business to grow.
The primary way to connect with new customers or retain current ones is with high-quality and customised digital procedures. There are plenty of advantages to digital marketing. Not only is it cheaper than antiquated ideas like TV advertising, but it also opens you to a vast audience, while allowing you to target the people who are most likely to want what you are selling.
From the creation of an informational message to content that increases your brand awareness, any business goal can be effectively achieved with the right team working for you.
Reach new clients fast with targeted local marketing strategies to put you ahead of your competition.
Make your new promotion a success with engaging and effective digital marketing campaigns designed to meet your goals.
Convert more clicks into new clients with proven Conversion Rate Optimisation and landing pages.
Maximise your online market share with a tailored local SEO strategy.
Build a strong online profile through customer reviews and proactive Reputation Management initiatives.
Gain new fans and followers with eye-catching Social Media campaigns aimed at generating you more clients.
The Brief: One Hot Yoga is a successful hot yoga studio based in the trendy Melbourne suburb of South Yarra. The team engaged nimbl in January 2016 to help expand their business into Sydney. With a new Potts Point studio scheduled to launch in late February, nimbl’s job was to promote the launch online and ensure sales of the all-important foundational memberships – which were vital to the success of the new studio.
The Solution: To drive fast results to support the launch, nimbl activated a targeted search and social campaign to deliver new members to the studio. Utilising advertising on Google, Facebook and Instagram, we reached qualified Sydney-siders and converted these into trial class bookings.
nimbl are a group of digital experts based in Melbourne who are well-versed in all aspects of digital marketing in the health and fitness industry. From gyms to dental clinics, yoga centres, and online stores who sell equipment and nutritional aids, we know the best ways to connect you with the right people online.
nimbl are a marketing department add-on for your business, we can handle everything from web design to paid advertisements, and best of all, we’re a small team who work directly with you. It is important for us to understand the business we are marketing inside and out to ensure all of our strategies are customised to their specific needs and goals.
We make the digital world simple for you so you can focus on keeping people fit. Leave the promotional side to us!
Our Melbourne-based team works with business both local and across Australia – and even abroad!
One size does not fit all. We tailor digital marketing strategies based on your own goals and challenges.
With decades of industry experience, our opinions have been featured in AFR, The Age, and more.
Competition in the health industry is progressing rapidly as more and more people focus on their wellbeing both physically and mentally. It is very important for businesses within this industry to use digital marketing to increase their brand awareness if they wish to survive and thrive.
Somewhat ironically, we can run a health check on your online status for free! Speak to us today about how to level up in your industry; we look forward to the opportunity of working with you to help you grow!