A Step-by-Step Guide to Verifying Your Site’s Indexing on Google
What does it mean for a site to be indexed by Google? Google’s index acts like a giant library of all the web pages it has crawled and stored. When someone types a query into Google, they’re tapping into Google’s vast index to discover the most relevant web pages on that topic. For your page […]
Unpacking The Google Data Leak Of 2024
On the 27th of May 2024, a report of an online leak emerged that seemed to detail over 14,000 of Google’s Ranking Factors. This leak sparked lively debate throughout the SEO community, with many awed by the revelations, others sceptical about its authenticity, and others just trying to weave through the juggernaut document to make […]
SEO Automation in 2024: The Do’s and Don’ts
In the dynamic world of digital marketing, automation and AI have significantly impacted the SEO industry since the release of ChatGPT in November 2022. You might be wondering how these technologies fit into your SEO strategy, which tools can be integrated, and which tasks are better handled manually. In this blog post, we’ll explore the do’s and don’ts of SEO automation in 2024.
Mastering Site Migrations: Some Key Lessons from a Decade in the Field.
Across 12 years in SEO, I have orchestrated and rectified hundreds of website migrations for a variety of sites, each with its unique challenges. Often, I’ve stepped in to fix migrations that were mishandled, despite being overseen by ‘SEO experts.’ Time and time again I’ve had conversations with potential clients that begin with the dreaded […]
The Role Of Good Content in SEO
In 2024, we know the days of simply stuffing your website content with keywords are long gone, but where does that leave us now? If you’re reading this blog post you probably understand that good content is important for SEO, but you may be unsure on why that is or what good content looks like. […]