The accommodation and tourism industry is highly competitive online, and an effective digital marketing strategy is vital to ensure success.
On the one hand, literally everybody is heading online to find accommodation or research holiday destinations. This is good because it provides a considerable pool of potential customers. On the other, the competition is thick; there is a plethora of deals and providers, which means you need to be able to stand out above the rest.
Want a no-obligation analysis?
The online marketplace makes comparison easy for the consumer; they can search for a range of deals from a variety of providers to find the best one. To ensure your business is seen, you need strategies in place that will drive traffic to your website to generate bookings. A professional, easy to use website is critical for this, along with high-quality digital marketing whether it be SEO or paid search advertising.
The internet has rendered traditional marketing outlets like TV advertising, or radio less effective when promoting accommodation deals. eTourism is the future, with people taking the planning of their trip into their own hands online. The design and usability of your website is one of the best ways to get out ahead of your competitors by making the booking experience easy for the user with effective online reservations and enquiry forms.
It is also vital to be well-optimised for search engines and social media, allowing you to reach users who are ready to pack their bags and head abroad.
Reach holiday-makers at every stage of their journey - from research and planning through to booking and post-trip interactions.
Quickly promote seasonal offers with targeted Google Ads campaigns.
Boost your low-season and support the thriving high-season with dynamic campaigns flexible to your goals.
Re-engage qualified prospects as they continue their research with segmented Remarketing campaigns designed to generate more bookings.
Maximise your online market share and visibility with Search Engine Optimisation strategies designed to deliver you more business.
Ensure your web experience is as positive as the experience you offer travellers with professional Website Design solutions.
Convert more of your website visitors into real visitors through tailored Conversion Rate Optimisation strategies.
Build a community and brand story with Social Media Marketing that represents your business and connects with your customers.
The Brief: Competing with the likes of BIG4 and Discovery Parks, Aspen came to nimbl with a goal of increasing their market share, and bookings at their numerous parks across Australia. The team at nimbl were tasked with a need to be dynamic in order to respond to the ever-changing individual vacancy rates at their parks, and take advantage of key seasonal periods.
The Solution: nimbl delivered a solution which not only drove prospective holiday-makers to their individual park websites that were ready-to-book, but was able to rapidly meet the unique goals and needs of each of these parks.
The local Melbourne nimbl teams are experts at web design and various digital marketing initiatives to reach your ideal customers – such as SEO, conversion rate optimisation, and more. We can help ensure you are found by potential guests and even foster the management of social networks, web content such as blogs and paid advertising campaigns.
nimbl are your one-stop digital marketing shop who work with you to ensure your presence in the online community is effective, allowing you to acquire more online reservations. No matter if you are a Hotel, Resort or Apartment Building, or even a search site which collates the finest offers online.
We work closely with you to understand your business and the best way to enhance your digital footprint giving you an edge that will lead to business growth. Our strategies are tailored to your company, processes, and goals as opposed to an off-the-shelf solution that many agencies think are one size fits all. We know that the internet, and your users, don’t work that way, so we ensure your marketing strategy suits the unique products and services you offer.
Our Melbourne-based team works with business both local and across Australia – and even abroad!
One size does not fit all. We tailor digital marketing strategies based on your own goals and challenges.
With decades of industry experience, our opinions have been featured in AFR, The Age, and more.
We are an add-on digital marketing agency that will increase the online effectiveness of your business. We understand the digital accommodation and tourism sectors and can evaluate your current state, then work with you to implement a range of improvements.
We encourage long-term partnerships and customised yet malleable strategies that shift with the growth of your business, ensuring you are always out in front and best positioned to achieve the next goal, whatever that may be. With nimbl on your team, the internet becomes your most powerful marketing tool.