Hotels Digital Marketing
Turn lookers into bookers through smart, conversion-led digital strategies.
As travellers shift their planning and booking online, hotels are under pressure to stand out in a saturated digital landscape. Third-party platforms (Online Travel Agencies, or OTAs for short) are convenient but come with costly commissions and little brand control. At nimbl, we help hotels reclaim ownership of their digital visibility through data-driven SEO, strategic paid campaigns and website optimisation that prioritises direct bookings and guest experience.
With experience across boutique stays, regional getaways, and large multi-property brands, we tailor your strategy to match booking trends, search intent and seasonal demand.
What do we do?
Unlock more direct revenue with our tailored digital marketing services. We offer a comprehensive suite of solutions designed specifically for hotels and accommodation businesses.
Search Engine Optimisation
Attract high-intent guests searching for places to stay with location-based SEO that drives bookings directly from Google.
Google Ads Management
Capture travellers actively searching with paid search campaigns focused on maximising booking ROI.
Social Media Advertising
Reach and retarget guests on Meta platforms using visuals and messaging designed to drive action.
Conversion Rate Optimisation
Turn website visits into room reservations by refining user flow and streamlining the booking experience.
Data & Analytics
Track campaign performance, booking sources and user journeys to optimise future digital strategy.
Site Migrations
Launching a new site or rebranding? We’ll ensure a smooth SEO transition with no loss in visibility.
Not sure what will help your business?
Smart strategies for standout stays
Our digital marketing approach is designed to highlight what makes your property unique, engage travellers at the right stage of their journey, and drive direct bookings without relying on third-party platforms.
Reduce OTA reliance
We help your property build a direct booking channel that reduces commission-heavy OTA dependence and improves margins.
Optimise for peak travel demand
We align your content, ad campaigns and seasonal targeting with school holidays, travel surges and regional events to maximise impact.
Local SEO that delivers
Be the top result for “hotels near me,” “places to stay in [location],” and similar terms with locally-optimised search strategies.
Visual-first campaigns
Travellers book with their eyes. We ensure your images are optimised across platforms and search engines to increase engagement.
Track and improve
From first search to final booking, our analytics help you see exactly what’s driving conversions - and where to improve.
We’re a performance focused team
nimbl is a boutique, Melbourne-based digital agency with a team of experts who specialise in helping businesses grow online. Our approach is personalised and strategy-led, ensuring you’re not just seen but chosen.
We act like an extension of your team, not just another provider, building digital foundations that deliver measurable results and sustained growth for your property.
Locally-based Experienced Staff
You’ll work directly with a close-knit team in Melbourne who understand your market and how your guests search.
Boutique Service
We prioritise quality over volume, working with a select group of clients to deliver genuine, attentive service.
Committed to Continual Improvement
We don’t set and forget. Your strategy evolves alongside your business and the digital landscape.
No-nonsense Approach
Clear advice. Transparent reporting. Straight to the point - always.
See how nimbl has helped other properties improve direct bookings and revenue.
Don’t see a business like yours below? Fill out our free website analysis for a customised insight into how our services can help you succeed online.
Brands we’ve proudly worked with
What our happy clients have to say
Jarret and Josh from nimbl have provided our companies with exceptional, timely, and cost-effective service. They are rewarding to work with and the results of their work are exceptional. They are the leaders in their field!
ROB
Rob Mills Architecture & Interiors
nimbl has been helpful in providing our company with excellent SEO and SEM support. They have reliably provided insights and recommendations for improving our performance, along with suggesting new strategies for us to try out.
Their assistance has been invaluable in enhancing our online visibility and driving traffic to our website. We appreciate their consistent efforts in keeping us informed and guiding us towards achieving our digital marketing goals.
MELISSA
Allam Property Group