StoreDJ is a leading retailer of specialist audio and lighting technology for DJs, musicians, events and more. In addition to 5 stores nationally, StoreDJ was a high-performing online retailer with significant monthly revenues generated via their website.
A major source of revenue was Organic Search on Google. With a dedicated in-house team, StoreDJ had a long-term SEO strategy in place with good results. However, despite their technical resources, StoreDJ felt there was opportunity still left to unlock.
The team at StoreDJ engaged nimbl to conduct a full audit of their digital marketing performance, and devise an actionable plan for their in-house team to execute.
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nimbl conducted a thorough analysis of StoreDJ’s entire digital marketing strategy. With a key focus on factors impacting upon search performance, we delivered a comprehensive audit and action plan which provided their in-house team with easy-to-implement tasks – all prioritised in terms of impact and importance.
Our audit covered areas such as search engine accessibility, technical analysis, on-page optimisation and structure, content strategy, tactical quick-wins, link health and review, and additional traffic growth opportunities. The nimbl team presented the findings of the audit to StoreDJ’s in-house team, with the actions quickly and easily implemented to great effect.
Since implementation StoreDJ have experienced consistent growth in traffic and revenue from Organic Search. As a result of our work, the parent company of StoreDJ, Soundbay Pty Ltd, engaged nimbl to conduct a similar audit of the newly-acquired Mannys brand. Our results were even more impactful, as detailed by the team in the below testimonial.
"SoundBay Pty Ltd has utilised the services of nimbl since 2015 and their advice has helped us achieve a threefold increase in our online revenue across our two websites storedj.com.au and mannys.com.au. Since they delivered on the work they did for us in July 2018, we have seen a 180% increase in Organic Search traffic to mannys.com.au. nimbl were able to provide us with a fee for service payment model rather than put us on a retainer, and they provided clear instructions for our internal web developer to implement the recommended changes."