How did we help StoreDJ?

The Brief

StoreDJ is a leading retailer of specialist audio and lighting technology for DJs, musicians, events and more. In addition to 5 stores nationally, StoreDJ was a high-performing online retailer with significant monthly revenues generated via their website.

A major source of revenue was Organic Search on Google. With a dedicated in-house team, StoreDJ had a long-term SEO strategy in place with good results. However, despite their technical resources, StoreDJ felt there was opportunity still left to unlock.

The team at StoreDJ engaged nimbl to conduct a full audit of their digital marketing performance, and devise an actionable plan for their in-house team to execute.

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The Solution

nimbl conducted a thorough analysis of StoreDJ’s entire digital marketing strategy. With a key focus on factors impacting upon search performance, we delivered a comprehensive audit and action plan which provided their in-house team with easy-to-implement tasks – all prioritised in terms of impact and importance.

Our audit covered areas such as search engine accessibility, technical analysis, on-page optimisation and structure, content strategy, tactical quick-wins, link health and review, and additional traffic growth opportunities. The nimbl team presented the findings of the audit to StoreDJ’s in-house team, with the actions quickly and easily implemented to great effect.

Since implementation StoreDJ have experienced consistent growth in traffic and revenue from Organic Search. As a result of our work, the parent company of StoreDJ, Soundbay Pty Ltd, engaged nimbl to conduct a similar audit of the newly-acquired Mannys brand. Our results were even more impactful, as detailed by the team in the below testimonial.

Device Frame
KEY DELIVERABLES
The Results

35%

YOY INCREASE IN NEW USERS

135%

INCREASE IN TOP 3 RANKS

60%

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