How did we help CouriersPlease?

The Brief

Established in 1983, CouriersPlease is a parcel delivery company with nationwide coverage across Australia, and connected to over 220 countries around the world. Facing major competition from the likes of traditional players such as AusPost, DHL and Toll, as well as emerging start-ups, CouriersPlease faced tough challenges to establish itself as a leader in the sector.

The team engaged nimbl to help win more market share online, and ensure their website was generating new clients in a profitable manner.

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The Solution

For over 3 years, nimbl have been responsible for strategising and executing effective digital marketing initiatives across both Organic and Paid Search channels. Our focus on brand-new customer acquisition saw us grow the overall customer base of CouriersPlease – making the biggest impact on their bottom-line.

Leaning on many of nimbl’s competencies including SEO strategy, technical auditing, PPC management, copywriting, link strategy, and conversion rate optimisation, our multi-channel strategy has seen massive improvements to website traffic, online bookings, engagement, return visitorship, and search visibility.

The Results
PEAK PERIOD: OCT-DEC 2018 v 2017

+11%

ORGANIC TRAFFIC GROWTH

+13%

ONLINE BOOKINGS

+31%

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