How did we help Bumps?

The Brief

Established in 1982, Bumps Ski & Surf are pioneers in the ski industry. With their highly-successful store in Melbourne, Bumps were looking to bring their range of ski equipment to the rest of Australia via their online store.

However unlike their bricks-and-mortar store, their online presence was not all downhill skiing. With a mountain of technical limitations, Bumps’s digital performance was holding them back.

The team approached nimbl to help take their digital revenues to the next level, and turn their online store from an under-performing afterthought, to a profitable and leading online ski retailer.

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The Solution

The team at nimbl tailored a Search Engine Optimisation strategy for Bumps – firstly diagnosing many of the technical issues that were leading to years of throwing money away at ineffective SEO providers. Our thorough digital audit saw massive improvements to their website’s visibility on Google for key brands and products which in turn, saw fantastic growth to their online sales.

Improving the performance of the site saw Bumps invest in a major website upgrade in which nimbl played a vital role- consulting on SEO best-practice and executing the website migration which saw minimal interruption to their online performance.

Since engaging nimbl, Bumps have now entrusted the team to deliver a multi-channel strategy which also includes PPC campaigns – Google Shopping Ads, Dynamic Search Ads, and Remarketing.

Device Frame
KEY DELIVERABLES
The Results
WINTER PEAK: MAY-JUNE 2019 vs 2018

+45%

ORGANIC TRAFFIC GROWTH

+139%

ORGANIC STORE REVENUE

2.1x

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